The National Highway Transportation Safety Administration (NHTSA) doesn’t want revelers to rely on pure Irish luck this St. Patrick’s Day.
Their data estimate that on March 17 from 2009 to 2013, there were a total of 276 lives lost in St. Patrick’s Day drunk-driving crashes.
New materials include a real time countdown to Saint Patrick’s Day, updated infographics, and a web video. Materials are based on two campaign messages of Drive Sober or Get Pulled Over (enforcement), and Buzzed Driving Is Drunk Driving (social norming).
These marketing tools can be used to fit coalitions’ needs and objectives while, at the same time, partnering with other states, communities, and organizations on this drunk driving prevention initiative.
Download campaign materials here.