Alcohol is still the number one substance abused by youth, and CADCA will bring several alcohol prevention-related training sessions to its 15th annual Mid-Year Training Institute in Las Vegas.
During the session, “Alcohol Marketing and Youth: How Do We Go Forward,” alcohol policy researcher Dr. David Jernigan will discuss how alcohol marketing influences teen drinking. He will review the latest evidence on the relationship between exposure to alcohol marketing and youth drinking behavior, including findings from long-term studies of young people, research on youth brand choices and drinking, youth cultural exposure (such as movies or popular music), as well as recent work on the effects of digital and social media on underage drinking. The second half of the session will address how community and state leaders can use the wide body of research on this topic to take action.
“The evidence is growing that alcohol marketing affects youth drinking behavior, but most communities are at a loss about what can be done. Yet partly because marketing is so ubiquitous, we are literally surrounded by opportunities to do something about it. And young people themselves are often the most effective advocates for change,” said Jernigan, PhD, Associate Professor in the Department of Health, Behavior and Society, and Director of the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
During another training session, “Implementing Environmental Strategies to Reduce Underage Drinking: How Do We Do What the Research Base Says Is Most Effective?,” Jernigan will explore evidence-based environmental strategies around what the World Health Organization has termed the “best buys” for reducing alcohol problems: policies related to the physical availability of alcohol, cost of alcohol, and alcohol marketing. The small, hands-on session will group people into the three policy areas, and help them identify and brainstorm how to address barriers, in terms of stages in an implementation effort, messaging, enforcement and evaluation.
“The most effective strategies for reducing underage drinking are also often the most difficult to implement. The hope for this session is that with more specific problem-solving assistance coalitions can overcome barriers in their way of translating the research evidence into action for safer and healthier communities,” Jernigan said.
Both sessions are in the Guardians of the Galaxy track. Participants can take training in one of eight tracks and there are special youth sessions, too, through CADCA’s National Youth Leadership Initiative. Register by the early-bird registration deadline of June 3 and save $100.
For more information, visit CADCA’s event website. Engage with us on social media using hashtag #CADCAMidYear.
Read more about Jernigan here.
Produced jointly with CAMY, Strategizer 57: Reducing Alcohol-Related Harms Through Commercial Host Liability