August 2, 2012

Creating a Coalition Identity

During the hour-long CADCA TV program Creating a Coalition Identity, national experts will show you how to create a brand to help market your coalition. See how both traditional and social media can help get the word out about your strategies and events. Learn inexpensive ways to market your coalition – whether through traditional media outreach, leveraging partnerships, or a social media campaign. Also, learn about creative vehicles for getting the word out about your coalition or initiative.

We’ll travel to New York state to see how the New Rochelle FOCUS uses a variety of strategies to get the word out.

Key Concepts:

  • Learn the importance of branding and marketing
  • Find out about the key tenets of a strong brand
  • Understand how to create an integrated communications plan
  • Learn traditional and non-traditional vehicles for getting the word out

Content Providers:

Patrick Cook, Director of HQ Programs within Social Marketing and Communication, FHI 360

Patrick Cook is a communication and social marketing professional with 20 years of experience managing social marketing, strategic communication, and training and technical assistance (TTA) projects for government, nonprofit, and for-profit organizations.

Cook has also worked as a marketing director, journalist, and adult educator.

Tina Bagapor-O’Harow, President/Account Executive, The AD Store

Tina Bagapor-O’Harow has over 23 years of creative industry experience and has spent time on both the client side and the agency side, including Vice President of Advertising for Ringling Bros. and Disney on Ice.

She has spent the last 13 years as the President of The AD Store, managing and delivering award-winning creative services for clients, including both for profit and nonprofit entities.

Bagapor-O’Harow  has a BA in fine arts from Virginia Commonwealth University.

Susan Waldman, Co-Founder and Director of Strategic Services, FORGE Branding

Susan Waldman has spent decades with some of the world’s greatest brands. Specializing in non-profit branding, FORGE brings big-business branding expertise to non-profit clients that include the National Audubon Society, Campaign for Tobacco-Free Kids and the Public Affairs Council. 

In addition, Susan is a regular contributor to the Washington Post’s business section on branding and marketing.

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