September 12, 2019

Research Into Action Webinar: The Science of What Makes People Care

The “Research Into Action Webinar: The Science of What Makes People Care” webinar recording is available by request.

Friday, September 27, 2019 – CADCA and its Geographic Health Equity Alliance (GHEA) presented this special edition of Research Into Action focusing on public health communications strategy. Dr. Annie Neimand and Ann Christiano of the Center for Public Interest Communications at the University of Florida offered a presentation entitled, “The Science of What Makes People Care”. The scientific evidence is piling up: people don’t act on information, they act on what they care most about. Researchers at the Center for Public Interest Communications distilled six core principles from behavioral, cognitive and social science that participants can apply to help people care more about their work. In this lively webinar, participants learned to apply these rules to their own work and left with a science-based framework for approaching new communications challenges.

Additional Resources:

University of Florida’s Center for Public Interest Communications: Click here to access research and resources provided by CPIC Click here to read news about the latest academic research

Free-range Thinking – The Goodman Center: Click here to read previous issues of Andy Goodman’s quarterly communications newsletter

Book Recommendations:

  • New Power by Jeremy Heimans and Henry Timms
  • Righteous Mind: Why Good People are Divided by Politics and Religion by Jonathan Haidt

About Research Into Action:

CADCA’s Evaluation and Research team invites you to join our bi-monthly webinar series Conversations: Putting Research into Action—the bridge between scholarly research and day-to-day coalition efforts. Throughout the year, we moderate live conversations with substance misuse prevention experts and participating coalition members. This is your opportunity to learn about the latest research and its implications for coalition work and ask pertinent questions of experts in their fields. Access the full Research Into Action playlist.

About GHEA:

Geographic Health Equity Alliance (GHEA), a CADCA initiative, is a CDC funded National Network dedicated to reducing geographic health disparities related to tobacco and cancer. We define geographic health disparities as the differences in health behaviors and health outcomes related to where people live. Our network supports the implementation of effective public health practices in places that need them the most. We work closely with state tobacco and cancer programs and their partners to provide training and support on how to reduce health disparities and improve the health of communities across our nation.

Please contact with any questions regarding this webinar series.

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