In this presentation, we delve into the critical aspects of increasing your coalition’s media impact. We will explore the various type of medias and communication channels your coalition can utilize to increase your media presence. Moreover, we will discuss the way to use media education versus media advocacy for various types of audiences necessary for your coalition to communicate with, as well as how to foster relationships with the media. Additionally, we will discuss how to design a layered media plan.
Objectives:
- Identify the various types of media.
- Use media education vs. media advocacy for various audiences.
- Designed a layered media plan.
- Foster relationships with the media to increase earned media presence.
