This session aims to clarify the distinctions between qualitative and quantitative data, emphasizing their unique roles in informing coalition-based prevention planning efforts. Participants will explore practical examples to understand how each type of data can contribute to effective decision-making and strategy development within coalitions. Participants will gain insights into leveraging both types of data to strengthen coalition efforts in developing effective, evidence-informed prevention strategies.

Learning Objectives:

1. Define qualitative and quantitative data and distinguish between them.
2. Explore the strengths and limitations of qualitative and quantitative data in the context of prevention planning.
3. Identify methods for collecting, analyzing, and interpreting qualitative and quantitative data.
4. Discuss how coalitions can integrate qualitative and quantitative data to enhance their prevention planning strategies.