This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications. Whether your coalition operates in a rural community with a single weekly newspaper or a metropolitan area with an array of media outlets, you should develop relationships with media representatives and become a valuable resource to them.

Note: CADCA has made the transition from print to digital copies of publications developed by the National Coalition Institute. From this point forward, we will focus on providing publications in a digital format instead of fulfilling requests for free hard copies. Large quantities (50+) of publications can be purchased from CADCA depending upon available stock. To inquire, email institute@cadca.org.