CADCA urges coalitions to help raise awareness about the dangers of prescription and over-the-counter medicine abuse by taking part in NMAAM. The campaign serves an ideal launching pad for medicine abuse prevention efforts.

A cornerstone of the NMAAM campaign is the CADCA 50 Challenge, an initiative designed to challenge coalitions to get medicine abuse on the radar screens of parents and others by holding an educational event or activity in their communities.

To recognize those who step up to the challenge, CADCA will select three coalitions for special recognition and prizes. The first place winner will be named CADCA’s Dose of Prevention Award recipient and will be recognized at CADCA’s National Leadership Forum Awards Luncheon. The first place winner will also receive one full scholarship to the National Leadership Forum and a $1,500 cash award for their coalition. Second and third place will each receive one complimentary registration to Forum.

Here’s how coalitions can join the challenge:

  • Host a town hall meeting or another type of educational event about BOTH prescription drug abuse and over-the-counter medicine abuse in your community
  • Work with local schools, pharmacies or other places to distribute materials about BOTH prescription drug abuse and over-the-counter medicine abuse throughout the month
  • Develop a month long social media campaign to raise awareness about BOTH prescription drug abuse and over-the-counter medicine abuse
  • All events/activities must include the distribution of the Preventing Teen Cough Medicine Abuse brochure, take place in the month of October, and be registered

To learn more about NMAAM, register for the CADCA 50 Challenge, and to download free materials, visit www.PreventRxAbuse.org.