December 16, 2019

Research Into Action Webinar: Use of Youth-Appealing Advertising Among Alcohol and E-Cigarette Brands and its Effect on Youth Consumption

Wednesday, January 8, 2020 – CADCA proudly presents this installment of its Research Into Action webinar series on Wednesday, Jan. 8, 2020 at 1 pm EST featuring Dr. Alisa Padon discussing her recent articles, Alcohol brand use of youth-appealing advertising and consumption by youth and adults”, published in Journal of Public Health Research in 2018, and “A Randomized Trial of the Effect of Youth Appealing E-Cigarette Advertising on the Susceptibility to Use E-Cigarettes Among Youth”, published in Nicotine & Tobacco Research in 2017. Dr. Padon discussed her and her colleagues’ articles’ findings regarding the effects of youth-appealing advertising on youth use alcohol and e-cigarettes. One article found that alcohol brands that use more youth appealing elements in their advertisements are positively associated with youth consumption of that brand and not associated with adult consumption. The other article found that youth exposed to e-cigarette advertising with high or low youth appeal were more susceptible to try e-cigarettes or other tobacco products compared to youth not exposed to e-cigarette advertising. Dr. Padon discussed the implications her findings have for coalition work and how coalitions can work to change policies in their communities regarding alcohol and e-cigarette advertising.

Additional Resources

Stanford University Research into the Impact of Tobacco Advertising (SRITA): Visit SRITA’s website to view examples of tobacco advertising (both traditional products and e-products)

Center on Alcohol Marketing and Youth (CAMY): More research on alcohol marketing and examples of advertisements can be found on CAMY’s website

Frameworks Institute: The Frameworks Institute has published several reports on messaging to youth around substance use.

Getting It Right From the Start: This cannabis regulation project has information about regulating cannabis advertising (among other things), that can be found here

About Research Into Action:

CADCA’s Evaluation and Research team invites you to join our bi-monthly webinar series Conversations: Putting Research into Action—the bridge between scholarly research and day-to-day coalition efforts. Throughout the year, we moderate live conversations with substance misuse prevention experts and participating coalition members. This is your opportunity to learn about the latest research and its implications for coalition work and ask pertinent questions of experts in their fields. Access the full Research Into Action playlist.

Please contact with any questions regarding this webinar series.

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