CADCA Publisher September 29, 2016

Know More Before You Pour Social Media Contest


Excessive alcohol use negatively impacts our society in a myriad of ways. Alcohol abuse and alcoholism causes major damage at the individual, family and community levels.  Nearly 88,000 people (approximately 62,000 men and 26,000 women) die from alcohol-related causes annually and alcohol misuse costs the U.S. an estimated $259 billion.  Thanks to research funded by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), we know more about alcohol and its impacts than ever before. Now is the time for advocates to demonstrate their social media acumen and inform on this hot topic.

With this in mind, CADCA and NIAAA are teaming up for a new social media contest.

You know alcohol abuse and alcoholism is a top public health threat.  NIAAA has a wealth of research and knowledge to drive that message home.  Our challenge is to share NIAAA’s scholarly facts with the masses in a new and exciting way.  The idea of keeping information bite-sized or “snackable” to quickly understand and share with others is already a widely accepted marketing and communications strategy. 

NIAAA is providing coalitions with a wide range of topics and scientific facts that you can use to get the word out.

Harness social media to create a compelling campaign using one of NIAAA’s facts and you can win a cash award and be nationally recognized.  Your entry will be reviewed by a panel of judges and 10 outstanding coalitions will be awarded $1,000 each to carry out their social media contest.

It’s easy to join the Know More Before You Pour Project:

  1. Review the NIAAA facts
  2. Develop a 1-page dissemination plan, incorporating the use of the hashtag #BeforeYouPour. (Think about how to: amplify your reach, create engagement, encourage others to utilize, measure your impact, etc.)
  3. Create at least one social media graphic.
  4. Fill out the submission form with your creative graphic and one-page dissemination plan by December 2.

Coalitions can submit up to three ideas.  However, only one entry per coalition will be selected. A panel of communications experts from NIAAA and CADCA will identify outstanding submissions and notify coalitions by mid-January. 

To assist in your submissions please find the following:

These outstanding ideas will be displayed at the 2017 CADCA National Leadership Forum, February 6-9 at the Gaylord National Harbor Hotel and Conference Center, National Harbor, Md. 

CADCA member coalitions, you have seven weeks to create and submit your ideas.  So, get busy and help educate America on why it’s critical to KNOW MORE BEFORE YOU POUR! 


Examples to stimulate your little grey cells.

Here’s an example of NIAAA on social media, using a graphic and fact.


Here’s an example of a graphic that uses a more general message and a catchy title.



Here’s a meme from Twitter user @CopsCourtCoffee


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