Using Media Campaigns to Further Your Coalitions Message

Date & Time: May 11, 2017 1:00pm-2:00pm

Webinar Description:

Coalitions are always looking for ways to further their reach within the substance-abuse prevention field. Media campaigns are a great platform to achieve this goal. In many cases, coalitions can inspire, influence, and change our culture to act and create a better community by spreading their message. The purpose of this webinar is to provide coalitions with strategies to support their media campaigns when addressing impaired driving in their communities. Coalitions will have a chance to hear from media campaign experts from the Ad Council and the National Highway Traffic Safety Administration (NHTSA).  Topics will include strategies which support media messaging efforts to address impaired driving with state and federal agencies.

Learning Goals:

In this webinar, coalitions will learn about

  • Using a variety of messaging strategies to increase awareness for impaired driving
  • Communication strategies supporting state and federal agencies
  • NHTSA’s media campaign strategy for addressing impaired driving

Intended Audience: Coalitions, Public Information Officers, Prevention Organizations, Law-enforcement Officers, and Local, State, and Federal Agency Traffic Safety Coordinators.

Moderator: Samuel Gaber, Evaluation & Research Manager

Presenters: Allison Palmer, Campaign Manager at the Ad Council, and Susan McMeen, Director of the Office of Consumer Information in the Office of Communications and Consumer Information for NHTSA.


Allison Palmer is a Campaign Manager at the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From Smokey Bear’s “Only You Can Prevent Forest Fires” to the recent viral phenomenon “Love Has No Labels,” the Ad Council leverages the power of the media, leading creative minds and influencers to change opinions and behaviors around pressing social issues.

As a Campaign Manager, she oversees the creative development, distribution and year-round promotion of Ad Council campaigns for private nonprofits and federal government agencies. Her campaigns include Buzzed Driving Prevention and Underage Drinking and Driving Prevention, both in partnership with the National Highway Traffic Safety Administration, Discovering Nature, in partnership with the U.S. Forest Service, and The Shelter Pet Project, in partnership with the Humane Society of the United States and Maddie’s Fund®.

Susan McMeen is currently the Director of the Office of Consumer Information in the Office of Communications and Consumer Information for the National Highway Traffic Safety Administration (NHTSA).  She manages all the consumer campaigns such as CIOT, Drive Sober Get Pulled Over, Distracted Driving, Tirewise and Recall and 5 Star Rating System program.  Prior to joining NHTSA, she was a marketing manager at the United States Postal Service in the new product development area.  There she developed repositionable notes, automated the business reply mail online, and developed the Automated Postal Center that is now available nationwide.  She has also worked at the Department of Energy in the Office of Energy Efficiency and Renewable Energy as a marketing manager.  She was responsible for developing marketing campaigns for energy efficiency programs.

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