Date & Time: April 20th, 2017 1:00-2:30pm EDT (10:00-11:30am PST)
Description of Webinar: The purpose of this webinar is to provide direction and support in developing media messages designed to raise the visibility of enforcement operations to reduce impaired driving. According to the National Highway Traffic Safety Administration (NHTSA), high visibility enforcement (HVE) is a universal strategy that combines law enforcement efforts with visibility elements and a publicity strategy to educate the public and promote compliance with the law. The goal of HVE is to make the motoring public aware of impaired driving enforcement efforts and create deterrence. When the perceived risk of getting caught by law enforcement goes up, the likelihood that people will engage in unsafe driving behaviors goes down.
In this session, participants will:
- Understand the main purpose of creating enforcement “visibility;”
- Identify effective and ineffective messages;
- Recognize the best messages and media for reaching specific primary audiences;
- Learn how prevention organizations and coalitions can create visibility in coordination with enforcement operations of local and state police agencies;
- Distinguish between paid, earned, and social media types.
Intended Audience: Coalitions, Prevention Organizations, Law Enforcement Agencies.
Presenter: Robert Saltz, Ph.D. is a Senior Scientist at the Prevention Research Center, a unit of Pacific Institute for Research & Evaluation in Oakland, California. The Center is one of the national research centers funded by the National Institute on Alcohol Abuse and Alcoholism. Dr. Saltz’s work has centered on ways in which drinking contexts may influence the risk of subsequent injury or death. His research topics have included alcohol-impaired driving, responsible beverage service in retail businesses, and the design and implementation of comprehensive community prevention interventions to reduce alcohol-involved trauma. He is currently the Principal Investigator of a community-level randomized trial funded by the Substance Abuse and Mental Health Services Administration (SAMHSA) aimed at reducing excessive drinking among youth and young adults.
Among his professional activities, Dr. Saltz has served on several NIAAA, CDC, and NIH review committees, served as a board member for the Society for Prevention Research, has served on several committees for the Research Society on Alcoholism, and as a reviewer for many academic journals. He also served on the Surgeon General’s Workshop on Drunk Driving as well as NIAAA’s Task Force on College Drinking. He has twice served on the advisory board of the U.S. Department of Education’s Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention.
Moderator: Sharon O’Hara, MPH, MS, CADCA Consultant