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Catch phrases are a way of life for advertisers. In the 80s, it was "Where's the Beef?" A decade later, a clever agency joined forces with dozens of celebrities to ask "Got Milk?" In the 2000s, we get statements, not questions. What's being heard most often these days? "There's an app for that."

In this blog post, we look at ways that community anti-drug coalitions can utilize mobile technology to participate in Connected Communities, a peer-to-peer social network.

Often we hear about community organizing and community mobilizing. I never knew there was a difference between the two. Although the two terms seem synonymous, I recently found out that there are some significant differences. Learning the distinction between the two caused me to open my eyes to the intricacies of the many important processes and steps that successful coalitions find innate. I realized that in order to implement strategies to achieve population-level reductions in substance abuse, it is entirely likely that a coalition will need to get large numbers of folks to take action.