Try Something Brand New: Branding for Coalitions
This session focuses on how to help coalitions brand themselves and their work in the community. Branding brings authenticity and credibility to the work substance use and misuse coalitions do and gives them the notoriety needed to make an impact.
At the end of this session, participants will be able to:
1) Analyze their coalition's 'brand'
2) Establish new branding guidelines for their coalition
3) Increase their brand recognition in their community