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Curtis Hougland is a social media pioneer. He founded one of the first new media agencies in 1993, the first Attention, where he helped CompuServe, AOL, Amazon.com and Microsoft navigate nascent ISPs, Bulletin Boards and Forums. He went on to establish the new media practice at Ruder Finn and ran a 150-person digital marketing and communications consultancy for EURO RSCG before launching Film Movement, the first film distribution company to release films simultaneously in theater and on DVD. He re-founded Attention in 2006, because he believes that social media is an innate behavior, not a technology, that is altering how people connect to brands and each other. Today, he supports a number of not-for-profits including New York Cares, Housing Works, CFDA, UNICEF and Harlem RBI, among others.