Selling Your Coalition

Wednesday, July 17th
1:30 PM - 5:00 PM
Grapevine B

What do the Microsoft Corporation, Airbnb, Tom Brady, the Corporation for Public Broadcasting, Al’s Diner and your coalition all have in common? Each entity must successfully sell its products … or perish. Whether selling lifestyles, widgets, burgers, or healthy communities, each organization seeks to get their “customers” to “buy” their products. Using a social marketing approach, this session shows coalitions how to use the 5 P’s or marketing (product, place, promotion, price and packaging) to achieve their vision. Hands-on activities, tools and resources will be provided.

At the end of the training session, the participants will be able to: 

1. Describe the 5 P’s of Marketing and how they apply to the work of a coalition
2. Work with coalition members to clarify the coalition’s “products”
3. Apply the 5 P’s to their current outreach efforts
4. Network with other coalitions and obtain additional resources

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


Dave Shavel