The Science of Story Building

Thursday, July 18th
1:30 PM - 5:00 PM
Grapevine 1-3

While we know a great deal about why stories work, we don’t focus enough on what makes one story more compelling and effective than another. We’ll cover 7 principles of story building to help you learn to tell stories that can drive change.

At the end of the training session, the participants will be able to: 
  1. Understand why stories matter
  2. Recognize the seven principles of story building
  3. Use stories in more compelling and effective way

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


Ann Christiano
Center for Public Interest Communications

Ellen Nodine
Director of Programs and Training 
Center for Public Interest Communications