{"id":17995,"date":"2009-09-01T00:00:00","date_gmt":"2009-09-01T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/telling-the-coalition-story-comprehensive-communication-strategies\/"},"modified":"2024-09-16T16:07:57","modified_gmt":"2024-09-16T16:07:57","slug":"telling-the-coalition-story-comprehensive-communication-strategies","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/ru\/resource\/telling-the-coalition-story-comprehensive-communication-strategies\/","title":{"rendered":"Telling the Coalition Story: Comprehensive Communication Strategies"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Telling the Coalition Story: Comprehensive Communication Strategies\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/btb03.jpg\" style=\"float:left; height:291px; margin-left:7px; margin-right:7px; width:225px\" \/>This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications. Whether your coalition operates in a rural community with a single weekly newspaper or a metropolitan area with an array of media outlets, you should develop relationships with media representatives and become a valuable resource to them.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong><em>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435: <strong>CADCA \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u043b \u043f\u0435\u0440\u0435\u0445\u043e\u0434 \u043e\u0442 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0445 \u043a\u043e\u043f\u0438\u0439 \u043a \u0446\u0438\u0444\u0440\u043e\u0432\u044b\u043c \u043a\u043e\u043f\u0438\u044f\u043c \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439, \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u043d\u044b\u0445 \u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u043e\u0430\u043b\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0438\u0442\u0443\u0442\u043e\u043c. \u0421 \u044d\u0442\u043e\u0433\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043c\u044b \u0441\u043e\u0441\u0440\u0435\u0434\u043e\u0442\u043e\u0447\u0438\u043c\u0441\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435, \u0430 \u043d\u0435 \u043d\u0430 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u0438\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043d\u0430 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u044b\u0435 \u043f\u0435\u0447\u0430\u0442\u043d\u044b\u0435 \u043a\u043e\u043f\u0438\u0438. \u0411\u043e\u043b\u044c\u0448\u0438\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 (\u0431\u043e\u043b\u0435\u0435 50) \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u0439 \u043c\u043e\u0436\u043d\u043e \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0441\u0442\u0438 \u0432 CADCA \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043d\u0430\u043b\u0438\u0447\u0438\u044f \u043d\u0430 \u0441\u043a\u043b\u0430\u0434\u0435. \u0427\u0442\u043e\u0431\u044b \u0437\u0430\u0434\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441, \u043d\u0430\u043f\u0438\u0448\u0438\u0442\u0435 \u043f\u043e \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0439 \u043f\u043e\u0447\u0442\u0435 <\/strong><\/em><\/strong><a href=\"mailto:institute@cadca.org\"><em>institute@cadca.org<\/em><\/a><strong><em>.<\/em><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>This publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition<\/p>","protected":false},"author":23,"featured_media":14435,"template":"","resource_type":[325,283],"drug_specific_issues":[327],"action_to_do":[297,323],"class_list":["post-17995","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-beyond-the-basics","resource_type-publication","drug_specific_issues-media-and-communications","action_to_do-advocate-for-change","action_to_do-design-and-implement-communication-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Telling the Coalition Story: Comprehensive Communication Strategies | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/ru\/resource\/telling-the-coalition-story-comprehensive-communication-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Telling the Coalition Story: Comprehensive Communication Strategies | CADCA\" \/>\n<meta property=\"og:description\" content=\"This publication provides an overview to working with the media. 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