{"id":17162,"date":"2020-05-07T00:00:00","date_gmt":"2020-05-07T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-milton-substance-abuse-prevention-coalition-creates-online-connections-during-covid-19\/"},"modified":"2020-05-07T00:00:00","modified_gmt":"2020-05-07T00:00:00","slug":"coalitions-in-action-milton-substance-abuse-prevention-coalition-creates-online-connections-during-covid-19","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-milton-substance-abuse-prevention-coalition-creates-online-connections-during-covid-19\/","title":{"rendered":"Coalitions in Action \u2013 Milton Substance Abuse Prevention Coalition Creates Online Connections During COVID-19"},"content":{"rendered":"<p class=\"rtecenter\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"197\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/screen_shot_2020-05-07_at_10.17.46_am.png\" width=\"500\" \/><\/p>\n<p>\u201cThe Milton Substance Abuse Prevention Coalition (MSAPC) serves the Town of Milton, Massachusetts,\u201d said the coalition\u2019s director\u00a0<strong>Laurie Stillman<\/strong>, \u201ca racially and economically diverse community just south of Boston. Our coalition was formed five years ago, and our focus is on youth substance use prevention. Our youth have high rates of underage drinking and vaping tobacco and marijuana.\u201d<\/p>\n<p>\u201cDuring the COVID-19 pandemic, we have pivoted to focus much more on using traditional media and social media to educate and reach our audiences, and now we are using virtual platforms to communicate with our coalition members, our Youth Action Team, and the community at large,\u201d said Stillman. \u201cWe are publishing full page inserts and advertisements in our two community newspapers, with information, resources and messaging.\u00a0We have hired a professional communications firm, that specializes in public health messaging, to work with us to create social media campaigns through Facebook, Instagram and Snapchat. This messaging focuses on issues we uncovered in our community assessment: high school youth are getting their alcohol and drugs from their older siblings. We thought this would be an important time to reach out to college students living at home and encourage them to act responsibly and not supply their younger siblings with drugs and alcohol.\u00a0We are simultaneously reaching parents through social media with messages to reduce youth access by encouraging them to monitor their alcohol and drugs at home, and to speak with their children about their expectations and reward responsible behavior. Moreover, we started \u2018boosting\u2019 messages through Facebook. This costs money, but we are reaching a much broader audience by connecting a larger Milton audience to our Facebook page and to our website. Finally, we just purchased Zoom Pro and we are using the webinar feature for our virtual staff meetings and meetings with others.\u201d<\/p>\n<p>\u201cA silver lining to the epidemic is that more people, of all ages, are connecting to the world by social media,\u201d said Stillman. \u201cThis allows us to reach a greater audience than we normally reach through our social media campaigns.\u201d<\/p>\n<p>\u201cHowever right now, due to the crisis caused by the pandemic, it is unrealistic for us to work directly with the major community systems that we have traditionally partnered with, because they are overburdened with the new challenges presented to their organizations by COVID-19,\u201d said Stillman. \u201cThe school system (which just was closed down for the remainder of the year), our police department, community hospital and health department (who are responding to health emergencies and contact tracing) are all immersed in the urgency of the pandemic, which is currently surging in our state.\u00a0So, to respect their needs to be focused on this crisis, our staff is working more independently to stay in touch with the community in other ways\u2014namely through traditional and social media outlets.\u00a0We are keeping our partners up to date, however, and will be using this time for capacity building with our coalition representatives.\u201d<\/p>\n<p>\u201cWe recently hired a youth coordinator who is focused on keeping our Youth Action Team engaged through Zoom Pro,\u201d said Stillman. \u201cBecause kids use text messaging and don\u2019t like using email to communicate, we are exploring a few apps that will allow us to do\u00a0group text messaging with them to keep them engaged.\u201d<\/p>\n<p>\u201cWe asked our youth what they would like to do during this time of COVID-19,\u201d said Stillman. \u201cThey said that they want to communicate with their peers and document for adults their changed lives now that they are quarantined.\u00a0They came up with the idea of launching \u2018Milton QuaranTEENS\u2019 by producing short videos that would be uploaded on their own YouTube Channel.\u00a0One of the teens designed a great logo for the project.\u00a0They are still in the planning phase: we need to get parental permission forms before we post these videos, we are developing a schedule of video posts and we are discussing avenues for getting more Milton teens involved beyond those who are currently engaged with our Youth Action Team.\u00a0MSAPC also sees this as a great way to recruit more youth to our coalition, because it\u2019s a unique and fun way for teens to connect with one another in creative ways.\u201d<\/p>\n<p>\u201cWe have also launched a weekly webinar series called \u2018Milton Learns Together,\u2019\u201d said Stillman. \u201cWe are very excited about engaging our residents in new ways through this mechanism. Never before has our town sponsored a community-wide webinar, so we expect to garner a lot of publicity and credibility through this effort.\u00a0Our first program is entitled, \u201cTweens, Teens and Quarantines\u201d by\u00a0<strong>Jon Mattleman<\/strong>\u00a0of the national organization\u00a0<em>Minding Your Mind<\/em>.\u00a0The audience for this particular webinar is focused on parents and guardians, to help them support the mental health of their children during the COVID-19 pandemic.\u00a0We expect to conduct webinars for youth as well.\u201d<\/p>\n<p>\u201cWe have cancelled our community programs and moved to online communication strategies,\u201d said Stillman. \u201cParents are looking for ways to support the behavioral and mental health of their children, because they are sometimes stressed and depressed by being quarantined and unconnected with their peers and regular routines. Parents are eager for support and advice.\u00a0Most of our work is now focused on this urgent need: the emotional health of their children.\u201d\u00a0 \u00a0<\/p>\n<p>\u201cBoth youth and adults are using social media like never before during this period of quarantine,\u201d said Stillman. \u201cThis is an incredible time to reach wider audiences with important prevention messages.\u00a0Put your efforts and resources into developing clever and engaging messages for adults and youth.\u00a0Take advantage of their online presence and create online opportunities for connection.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cThe Milton Substance Abuse Prevention Coalition (MSAPC) serves the Town of Milton, Massachusetts,\u201d said the coalition\u2019s director\u00a0Laurie Stillman, \u201ca 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