{"id":22867,"date":"2025-08-14T13:57:38","date_gmt":"2025-08-14T13:57:38","guid":{"rendered":"https:\/\/www.cadca.org\/?p=22867"},"modified":"2026-02-27T13:30:03","modified_gmt":"2026-02-27T13:30:03","slug":"how-strong-internal-communication-supports-successful-coalitions","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/ru\/programs-in-action\/how-strong-internal-communication-supports-successful-coalitions\/","title":{"rendered":"How Strong Internal Communication Supports Successful Coalitions"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_88acc971b7a977a67b9196c9cf03ecad\" id=\"block_88acc971b7a977a67b9196c9cf03ecad\">\n    <div class=\"container\">\n        <p><span data-contrast=\"auto\">Earlier this summer, CPHSS\u2019s Zara Petkovic and Laura Brossart led a webinar to guide attendees through the research behind CADCA\u2019s Coalition Competencies and provide insights on how coalitions can begin building stronger internal communication processes.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">CADCA\u2019s Coalition Competencies cover three main domains: operations, community, and prevention. They were developed through a four-step process recommended by the Federal Employment and Training Administration and reviewed by coalition leaders and CADCA staff with varied backgrounds. The Internal Communication competency, which is part of the operations domain, focuses on how coalition members communicate to manage work, make decisions, and achieve shared goals. Zara introduced the knowledge, skills, and abilities associated with the competency, including things like understanding group dynamics, effectively engaging in group decision-making, developing systems to support communication and information distribution, and more.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22868 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunicationEvidence.png\" alt=\"\" width=\"936\" height=\"516\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunicationEvidence.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunicationEvidence-300x165.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunicationEvidence-768x423.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunicationEvidence-18x10.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">Laura provided a detailed real-world example from the ASPiRE Center, a five-year NCI-funded collaborative that studies the tobacco retail environment and works with communities to translate research into practice. ASPiRE\u2019s Community Advisory Board (CAB) featured representatives from 30 major U.S. cities, collectively representing 15% of the U.S. adult population, alongside organizational partners with legal and advocacy expertise. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279,&quot;335559991&quot;:0}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22869 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_CAB.png\" alt=\"\" width=\"594\" height=\"281\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_CAB.png 594w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_CAB-300x142.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_CAB-18x9.png 18w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">While not a community coalition in the traditional sense, the CAB shared key similarities, such as fostering collaboration, involving participation from community members with varied voices, and addressing community needs. Laura emphasized that communicating with the CAB through multiple channels was really important for effectiveness and trust-building.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22871 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_KSAs.png\" alt=\"\" width=\"936\" height=\"478\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_KSAs.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_KSAs-300x153.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_KSAs-768x392.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_KSAs-18x9.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">From the start, ASPiRE\u2019s team asked CAB members about their communication preferences through interactive live polling, then designed engagement methods accordingly. Over the five years, they used a mix of in-person and virtual communication methods, including:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Annual Convenings: 1.5 day in-person gatherings that created a space for networking, learning, and collaboration (moved online during the pandemic)\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Webinars: Twice-yearly Zoom calls that welcomed and introduced new members, shared the latest research products, and gathered feedback on products to make them more relevant and impactful. These sessions encouraged peer learning and kept members connected between larger meetings.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Bi-Monthly E-Newsletter: Delivered 28 times over the project\u2019s lifespan, the newsletter contained concise summaries of research findings to keep members informed about the latest progress. The personalized messages helped maintain a sense of belonging.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Informational Website: Launched in April 2020, the website became a central hub housing all the research products and retail policy resources. Between April 2020 and March 2025, it gained 95,000 page views from over 234,000 users.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">MyASPiRE Private Message Board: All CAB members were automatically added to a message board intended to be used as a private communication space. The portal was promoted repeatedly though emails, calls, e-newsletters, but it never received significant uptake. This highlighted the lesson that it\u2019s often better to connect through existing platforms and networks instead of introducing entirely new ones.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Another crucial aspect of this process was better understanding members\u2019 wants and needs with regards to preferred communication methods. Live polling during meetings revealed that CAB members preferred receiving updates via email (33%) and webinars (31%), with most members (46%) wanting monthly updates. <\/span><span data-contrast=\"auto\">They favored fact sheets, case studies, policy briefs, and infographics over lengthy research articles and primarily intended to share resources with city councils, community members, and department staff. This feedback directly shaped the design and prioritization of ASPiRE\u2019s products.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22870 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_EngagementProcess.png\" alt=\"\" width=\"936\" height=\"519\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_EngagementProcess.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_EngagementProcess-300x166.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_EngagementProcess-768x426.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/08\/InternalCommunication_EngagementProcess-18x10.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">Evaluation was built into every step. After distributing resources, the team followed up to see how members used them and who they shared them with, making ongoing adjustments. CAB Chair Maggie Mahoney, JD, noted that the researchers\u2019 commitment to making their work accessible and their respect for members\u2019 time were central to the CAB\u2019s success, principles that apply to any group working toward a common goal.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For coalitions looking to strengthen their internal communication KSAs, CADCA offers in-depth training through its flagship <\/span><a href=\"https:\/\/www.cadca.org\/ru\/national-coalition-academy\/\"><span data-contrast=\"none\">\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u0430\u043b\u0438\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0430\u043a\u0430\u0434\u0435\u043c\u0438\u044f<\/span><\/a><span data-contrast=\"auto\">, <\/span><a href=\"https:\/\/www.cadca.org\/ru\/customized-trainings-services\/\"><span data-contrast=\"none\">customized training and technical assistance services<\/span><\/a><span data-contrast=\"auto\">, and events like its National Leadership Forum and Mid-Year Training Institute.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=7PlKa4AMLs4\"><span data-contrast=\"none\">Watch the webinar recording here<\/span><\/a><span data-contrast=\"auto\"> to learn about steps you can take to better incorporate internal communication into your efforts. Join our next webinar in the <\/span><i><span data-contrast=\"auto\">Competencies in Focus <\/span><\/i><span data-contrast=\"auto\">series on August 21 at 2 PM, as we <\/span><a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN__2gAl3ojTZKn71s6globFg\"><span data-contrast=\"none\">take a closer look at the policy competency<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Earlier this summer, CPHSS\u2019s Zara Petkovic and Laura Brossart led a webinar to guide attendees through the research behind CADCA\u2019s Coalition Competencies and provide insights on how coalitions can begin building stronger internal communication processes.<\/p>","protected":false},"author":40,"featured_media":22774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[362],"tags":[],"class_list":["post-22867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programs-in-action"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Strong Internal Communication Supports Successful Coalitions | CADCA<\/title>\n<meta name=\"description\" content=\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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