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The ROI of Content Marketing
In today’s rapidly changing marketing and communications landscape, you need compelling content, creative strategies, and an integrated plan to tell your story. Whether you are a coalition member or a marketing and communications professional, the challenge remains the same: how do you build target audiences, increase brand awareness, and ultimately know that your strategies are working? This session will provide an overview of how coalitions can integrate social media strategies, utilize storytelling techniques, and assimilate marketing campaigns into their marketing and communications plan. Presenters will walk through how to develop an overarching marketing and communications plan as well as an “elevator pitch” for coalitions. The session will also highlight tools and templates that you can utilize to build content, tell the story, and distribute targeted content to key audiences.
At the end of this session, participants will be able to enhance communications skills, track success, and develop messaging.