CADCA’s Mid-Year Training Institute Keynote Address: Re-Frame your Issues to Spark Behavior Change

Learn how to re-frame your issues so they resonate with your target audience and lead to behavior change with keynote speaker, Dr. Moira O'Neil, at CADCA’s Mid-Year Training Institute at The Mirage Hotel in Las Vegas July 17th-21st.

O'Neil is a senior researcher and director of interpretation at the FrameWorks Institute, which designs, conducts and publishes communications research to prepare non-profit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

For primary prevention, for example, O’Neil, will delve into the monumental impact that coalitions are already making and help re-shape your messages related to prevention as a societal responsibility.

“To help make policy and systems-level changes, we have to help change the minds of the community, to help them see that drug use is not a moral failing or the result of bad parenting,” O’Neil said.

With empirical research, O’Neil will help coalitions enhance their community communications strategy to develop messaging that stresses the overall societal impact of substance abuse and misuse. One issue, in which most of society can relate to, is the public health crisis afflicting America due to the use and abuse of heroin and other opioid drugs. 

It’s about re-framing the “us versus them” mentality for better public health, O’Neil said. “We will discuss the bigger importance of talking to a broader public, not just speaking to someone suffering from addiction.”

With more than 80 training sessions on substance use and misuse from eight tracks to choose from, and even special youth sessions through CADCA’s National Youth Leadership Initiative, you can bet on the fact that Mid-Year will have training sessions suitable for a coalition superhero like you. If you haven’t already, register today to join thousands of coalition leaders in Las Vegas. This Mid-Year is on track to be the largest one yet. In fact, we have the biggest international delegation in history planning to attend. The Mirage is close to capacity, with limited rooms available; additional rooms are available near the training event at the Venetian.

To read more about our keynote speaker and the training sessions, visit CADCA's schedule. In addition, the Training Session Grid is available for you to plan out your days while attending the Mid-Year Training Institute.

See you in Las Vegas at ‪#‎CADCAMidYear. For more information, visit CADCA's website.