Design and Implement Communication Strategies

The CADCA Community is a members-only forum designed specifically to provide unique networking opportunities, share resource and learn from another.

Learn how to re-frame your issues so they resonate with your target audience and lead to behavior change with keynote speaker, Dr. Moira O'Neil, at CADCA’s Mid-Year Training Institute at The Mirage Hotel in Las Vegas July 17th-21st.

O'Neil is a senior researcher and director of interpretation at the FrameWorks Institute, which designs, conducts and publishes communications research to prepare non-profit organizations to expand their constituency base, to build public will, and to further public understanding of specific social issues.

Learn how to ‘Accentuate the Positive – Conflict Management for Coalition Leaders’ at CADCA’s Mid-Year Training Institute next month. CADCA’s Special Assistant to the Chairman and CEO, Dr. John L. Harrison, Sr., will share his decades of military experience and leadership expertise in this unique course offered for a full work day as individual sessions Aug. 4-5.

Register now for the final webinar in CADCA’s “Using Data for Sustainability” three-part series. The webinar, “Using Data for Sustainability: Obtaining Resources for the Long Haul” will occur on Wednesday, July 15th from 3-4:30 p.m. EST and feature coalition presenters sharing and discussing tools and resources that have helped them strengthen and formalize their processes for obtaining and maintaining the resources needed to carry out their work.

Smoking is the leading cause of preventable disease and death in the United States. Smokers inhale over 7,000 chemical compounds and at least 70 of those are known to cause cancer. This online course is designed to teach participants how to disseminate counter-marketing communication strategies related to tobacco.

When people see your coalition’s name, do they know what you do? Does your logo instantly tell people about your efforts? With all of the groups out there working to make communities safer and healthier, how do you make yours stand out?

During the hour-long CADCA TV program Creating a Coalition Identity, national experts will show you how to create a brand to help market your coalition. See how both traditional and social media can help get the word out about your strategies and events. Learn inexpensive ways to market your coalition – whether through traditional media outreach, leveraging partnerships, or a social media campaign. Also, learn about creative vehicles for getting the word out about your coalition or initiative.

Telling the Coalition Story: Comprehensive Communication StrategiesThis publication provides an overview to working with the media. It advocates a comprehensive approach to planning and implementing coalition marketing and communications.

Provides step-by-step information about organizing an effective community briefing—from the planning process to tips on how to promote and generate news coverage from your briefing. Also includes guidelines on how to best use the information from the briefing and examples of coalitions that used a community briefing to build community awareness.

This Strategizer focuses on tips and techniques to enable you to implement your media strategy by familiarizing you with media literacy, media relations and media advocacy.