{"id":19981,"date":"2023-09-07T15:56:42","date_gmt":"2023-09-07T15:56:42","guid":{"rendered":"https:\/\/www.cadca.org\/?post_type=resource&#038;p=19981"},"modified":"2023-09-07T15:56:45","modified_gmt":"2023-09-07T15:56:45","slug":"coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/","title":{"rendered":"Coaliz\u00f5es em a\u00e7\u00e3o \u2013 Campanha de m\u00eddia social tem como alvo jovens vaping em Connecticut"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_cb888f97ac39defd8ae01b4cabc3a508\" id=\"block_cb888f97ac39defd8ae01b4cabc3a508\">\n    <div class=\"container\">\n        <p>Num esfor\u00e7o para reduzir e prevenir o uso de cigarros eletr\u00f4nicos pelos jovens, o Departamento de Sa\u00fade Mental e Servi\u00e7os de Depend\u00eancia de Connecticut reinventou uma tend\u00eancia popular da m\u00eddia social como uma oportunidade para educar e envolver o p\u00fablico jovem sobre os perigos da vaporiza\u00e7\u00e3o. Atrav\u00e9s de uma colabora\u00e7\u00e3o entre a Divis\u00e3o de Fiscaliza\u00e7\u00e3o do Tabaco de Connecticut, a C\u00e2mara de Compensa\u00e7\u00e3o de Connecticut, influenciadores locais e uma equipe de marketing profissional, o <a href=\"\/pt\/knowurvape.com\/\">Conhe\u00e7a Ur Vape<\/a> A campanha n\u00e3o apenas surpreendeu seu p\u00fablico-alvo, mas tamb\u00e9m atraiu aten\u00e7\u00e3o significativa e envolvimento positivo.<\/p>\n<p>Uma tend\u00eancia popular nas plataformas de m\u00eddia social s\u00e3o os v\u00eddeos de \u201cunboxing\u201d, onde os pacotes s\u00e3o abertos e revisados na tela. Na campanha Know Ur Vape, um toque \u00fanico foi colocado no conte\u00fado que foi retirado da caixa. Em um v\u00eddeo, <a href=\"https:\/\/vimeo.com\/820647318\">um influenciador tirou da caixa um bicho de pel\u00facia falante<\/a> que imitava os sintomas de abstin\u00eancia da nicotina, solicitando incessantemente para ser segurado. Em outro v\u00eddeo, <a href=\"https:\/\/vimeo.com\/820645780\">um influenciador abriu uma \u201ccaixa de esportes\u201d,<\/a> o que refor\u00e7ou a mensagem de que a vaporiza\u00e7\u00e3o diminui o desempenho atl\u00e9tico.<\/p>\n<p>A chave para o sucesso do Know Ur Vape estava na sele\u00e7\u00e3o de influenciadores que pudessem transmitir a mensagem de maneira eficaz. A equipe escolheu estrategicamente atletas locais da Universidade de Connecticut, dada sua popularidade e status de her\u00f3is locais, bem como influenciadores de v\u00e1rios nichos, incluindo cr\u00edticas de beleza e filmes. No processo de verifica\u00e7\u00e3o, <strong>Kelly Edwards<\/strong>, Gerente do Programa de Sa\u00fade Comportamental da CT, observou que era crucial garantir que o conte\u00fado pr\u00e9-existente dos influenciadores selecionados estivesse alinhado com a mensagem da campanha para manter a autenticidade.<\/p>\n<p>O processo de realiza\u00e7\u00e3o da campanha envolveu um planeamento cuidadoso e ciclos de feedback para garantir que a mensagem foi entregue de forma eficaz, ao mesmo tempo que capacitou os influenciadores para tornarem suas as mensagens antivaping. Simultaneamente, uma p\u00e1gina de destino dedicada, <a href=\"\/pt\/knowurvape.com\/\">knowurvape. com<\/a>, foi criado para fornecer aos espectadores interessados mais informa\u00e7\u00f5es sobre os perigos da vaporiza\u00e7\u00e3o e recursos para parar de fumar.<\/p>\n<p>Desde o lan\u00e7amento da campanha em junho de 2023, os resultados t\u00eam sido impressionantes. Os v\u00eddeos da campanha receberam impressionantes 177.656 visualiza\u00e7\u00f5es em diversas plataformas de m\u00eddia social, com 18.905 curtidas e 776 coment\u00e1rios. Este n\u00edvel de envolvimento demonstrou que a mensagem n\u00e3o s\u00f3 foi ouvida, mas tamb\u00e9m ressoou no p\u00fablico-alvo. Somente no TikTok, os v\u00eddeos alcan\u00e7aram 113.904 visualiza\u00e7\u00f5es, com os principais influenciadores obtendo dezenas de milhares de visualiza\u00e7\u00f5es e curtidas. No Instagram, uma postagem atingiu 24,6 mil visualiza\u00e7\u00f5es. A resposta positiva dos telespectadores tamb\u00e9m ressaltou o sucesso da campanha.<\/p>\n<p>O que diferencia o Know Ur Vape \u00e9 a capacita\u00e7\u00e3o de jovens influenciadores para compartilhar mensagens cr\u00edticas de sa\u00fade com seus pares. Ao alinhar o conte\u00fado dos influenciadores com a mensagem da campanha e permitir-lhes liberdade criativa, a campanha alcan\u00e7ou um equil\u00edbrio que repercutiu no p\u00fablico. Esta express\u00e3o art\u00edstica, aliada ao fator surpresa, tornou a mensagem mais convincente.<\/p>\n<p>Na luta contra a vaporiza\u00e7\u00e3o juvenil, a campanha inovadora de m\u00eddia social de Connecticut provou que envolver e educar o p\u00fablico jovem requer criatividade e autenticidade. Ao recrutar influenciadores locais e permitir-lhes infundir os seus estilos \u00fanicos na mensagem, a campanha alcan\u00e7ou um sucesso not\u00e1vel. A mensagem chegou a milhares de telespectadores, levando-os a reconsiderar os riscos da vaporiza\u00e7\u00e3o. \u00c0 medida que esta iniciativa continua a evoluir, outras comunidades podem procurar enfrentar desafios semelhantes de forma criativa. Para aqueles interessados em replicar esta abordagem, os organizadores da campanha est\u00e3o ansiosos para oferecer orienta\u00e7\u00e3o e apoio \u2013 participe da conversa <a href=\"https:\/\/community.cadca.org\/discussion\/anti-vape-social-media-influencer-posts-connecticut?ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3d9130509a-d3d5-4e75-8d7a-dc28617b3de9\">e confira a postagem recente de Kelley na comunidade CADCA.<\/a><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19982,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-19981","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:site_name\" content=\"CADCA\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"url\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"name\":\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\",\"isPartOf\":{\"@id\":\"https:\/\/www.cadca.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"datePublished\":\"2023-09-07T15:56:42+00:00\",\"dateModified\":\"2023-09-07T15:56:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\",\"url\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"contentUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"width\":696,\"height\":260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cadca.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coalitions in Action &#8211; 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