{"id":17980,"date":"2012-08-02T00:00:00","date_gmt":"2012-08-02T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/creating-a-coalition-identity\/"},"modified":"2012-08-02T00:00:00","modified_gmt":"2012-08-02T00:00:00","slug":"creating-a-coalition-identity","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/pt\/resource\/creating-a-coalition-identity\/","title":{"rendered":"Criando uma identidade de coaliz\u00e3o"},"content":{"rendered":"<p>Durante o programa CADCA TV de uma hora <em><strong>Criando uma identidade de coaliz\u00e3o<\/strong><\/em>, especialistas nacionais mostrar\u00e3o como criar uma marca para ajudar a comercializar sua coaliz\u00e3o. Veja como as m\u00eddias tradicionais e sociais podem ajudar a divulgar suas estrat\u00e9gias e eventos. Aprenda maneiras baratas de comercializar sua coaliz\u00e3o - seja por meio de divulga\u00e7\u00e3o na m\u00eddia tradicional, alavancando parcerias ou uma campanha de m\u00eddia social. Al\u00e9m disso, aprenda sobre ve\u00edculos criativos para divulgar sua coaliz\u00e3o ou iniciativa.<\/p>\n<p>Viajaremos para o estado de Nova York para ver como o New Rochelle FOCUS usa uma variedade de estrat\u00e9gias para divulgar.<\/p>\n<p><strong>Conceitos chave:<\/strong><\/p>\n<ul>\n<li>Aprenda a import\u00e2ncia do branding e do marketing<\/li>\n<li>Conhe\u00e7a os princ\u00edpios fundamentais de uma marca forte<\/li>\n<li>Entenda como criar um plano de comunica\u00e7\u00e3o integrado<\/li>\n<li>Aprenda ve\u00edculos tradicionais e n\u00e3o tradicionais para divulgar<\/li>\n<\/ul>\n<p>\n<strong>Provedores de conte\u00fado:<\/strong><\/p>\n<p><strong>Patrick Cook<\/strong><em>, Diretor de Programas HQ em Marketing Social e Comunica\u00e7\u00e3o, FHI 360<\/em><\/p>\n<p>Patrick Cook \u00e9 um profissional de comunica\u00e7\u00e3o e marketing social com 20 anos de experi\u00eancia em gerenciamento de projetos de marketing social, comunica\u00e7\u00e3o estrat\u00e9gica e treinamento e assist\u00eancia t\u00e9cnica (TTA) para organiza\u00e7\u00f5es governamentais, sem fins lucrativos e com fins lucrativos.<\/p>\n<p>Cook tamb\u00e9m trabalhou como diretor de marketing, jornalista e educador de adultos.<\/p>\n<p><strong>Tina Bagapor-O&#039;Harow<\/strong><em>, Presidente\/Executivo de contas, The AD Store<\/em><\/p>\n<p>Tina Bagapor-O&#039;Harow tem mais de 23 anos de experi\u00eancia na ind\u00fastria criativa e passou tanto tempo no lado do cliente quanto no lado da ag\u00eancia, incluindo vice-presidente de publicidade da Ringling Bros. e Disney on Ice.<\/p>\n<p>Ela passou os \u00faltimos 13 anos como presidente da The AD Store, gerenciando e fornecendo servi\u00e7os criativos premiados para clientes, incluindo entidades com e sem fins lucrativos.<\/p>\n<p>Bagapor-O&#039;Harow \u00e9 bacharel em artes pl\u00e1sticas pela Virginia Commonwealth University.<\/p>\n<p><strong>Susan Waldman<\/strong><em>, Cofundador e Diretor de Servi\u00e7os Estrat\u00e9gicos, FORGE Branding<\/em><\/p>\n<p>Susan Waldman passou d\u00e9cadas com algumas das maiores marcas do mundo. Especializada em branding sem fins lucrativos, a FORGE traz experi\u00eancia em branding de grandes empresas para clientes sem fins lucrativos que incluem a National Audubon Society, a Campaign for Tobacco-Free Kids e o Public Affairs Council.\u00a0<\/p>\n<p>Al\u00e9m disso, Susan \u00e9 colaboradora regular do <em>Washington Post<\/em> se\u00e7\u00e3o de neg\u00f3cios sobre branding e marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>During the hour-long CADCA TV program Creating a Coalition Identity, national experts will show you how to create a brand<\/p>","protected":false},"author":23,"featured_media":4010,"template":"","resource_type":[],"drug_specific_issues":[327],"action_to_do":[323],"class_list":["post-17980","resource","type-resource","status-publish","has-post-thumbnail","hentry","drug_specific_issues-media-and-communications","action_to_do-design-and-implement-communication-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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