{"id":17382,"date":"2017-04-28T00:00:00","date_gmt":"2017-04-28T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/using-media-campaigns-to-further-your-coalitions-message\/"},"modified":"2023-06-01T11:26:19","modified_gmt":"2023-06-01T11:26:19","slug":"using-media-campaigns-to-further-your-coalitions-message","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/pt\/resource\/using-media-campaigns-to-further-your-coalitions-message\/","title":{"rendered":"Usando campanhas de m\u00eddia para divulgar sua mensagem de coaliz\u00e3o"},"content":{"rendered":"<p><strong>Data hora:<\/strong> 11 de maio de 2017, das 13h \u00e0s 14h<\/p>\n<p><strong>Descri\u00e7\u00e3o do Webinar:<\/strong><\/p>\n<p>As coaliz\u00f5es est\u00e3o sempre procurando maneiras de ampliar seu alcance no campo da preven\u00e7\u00e3o do abuso de subst\u00e2ncias. As campanhas de m\u00eddia s\u00e3o uma \u00f3tima plataforma para atingir esse objetivo. Em muitos casos, as coaliz\u00f5es podem inspirar, influenciar e mudar nossa cultura para agir e criar uma comunidade melhor ao divulgar sua mensagem. O objetivo deste webinar \u00e9 fornecer \u00e0s coaliz\u00f5es estrat\u00e9gias para apoiar suas campanhas de m\u00eddia ao abordar a dire\u00e7\u00e3o prejudicada em suas comunidades. As coaliz\u00f5es ter\u00e3o a chance de ouvir especialistas em campanha de m\u00eddia do Ad Council e da National Highway Traffic Safety Administration (NHTSA). Os t\u00f3picos incluir\u00e3o estrat\u00e9gias que ap\u00f3iam os esfor\u00e7os de mensagens da m\u00eddia para lidar com a dire\u00e7\u00e3o prejudicada com ag\u00eancias estaduais e federais.<\/p>\n<p><strong>Metas de aprendizagem:<\/strong><\/p>\n<p>Neste webinar, as coaliz\u00f5es aprender\u00e3o sobre<\/p>\n<ul>\n<li>Usando uma variedade de estrat\u00e9gias de mensagens para aumentar a conscientiza\u00e7\u00e3o sobre dire\u00e7\u00e3o prejudicada<\/li>\n<li>Estrat\u00e9gias de comunica\u00e7\u00e3o de apoio aos \u00f3rg\u00e3os estaduais e federais<\/li>\n<li>Estrat\u00e9gia de campanha de m\u00eddia da NHTSA para lidar com dire\u00e7\u00e3o prejudicada<\/li>\n<\/ul>\n<p><strong>Audi\u00eancia pretendida<\/strong>: Coaliz\u00f5es, Oficiais de Informa\u00e7\u00e3o P\u00fablica, Organiza\u00e7\u00f5es de Preven\u00e7\u00e3o, Oficiais de Aplica\u00e7\u00e3o da Lei e Coordenadores de Seguran\u00e7a no Tr\u00e2nsito de Ag\u00eancias Locais, Estaduais e Federais.<\/p>\n<p><strong>Moderador:<\/strong> Samuel Gaber, Gerente de Avalia\u00e7\u00e3o e Pesquisa<\/p>\n<p><strong>Apresentadores:<\/strong> Allison Palmer, gerente de campanha do Conselho de An\u00fancios, e Susan McMeen, diretora do Escrit\u00f3rio de Informa\u00e7\u00f5es do Consumidor no Escrit\u00f3rio de Comunica\u00e7\u00f5es e Informa\u00e7\u00f5es do Consumidor da NHTSA.<\/p>\n<p><strong>Biografias:<\/strong><\/p>\n<p>Allison Palmer \u00e9 gerente de campanha do Ad Council, a organiza\u00e7\u00e3o nacional sem fins lucrativos por tr\u00e1s de algumas das campanhas de servi\u00e7o p\u00fablico mais impactantes da hist\u00f3ria americana. De \u201cOnly You Can Prevent Forest Fires\u201d de Smokey Bear ao recente fen\u00f4meno viral \u201cLove Has No Labels\u201d, o Ad Council aproveita o poder da m\u00eddia, levando mentes criativas e influenciadores a mudar opini\u00f5es e comportamentos em torno de quest\u00f5es sociais urgentes.<\/p>\n<p>Como gerente de campanha, ela supervisiona o desenvolvimento criativo, a distribui\u00e7\u00e3o e a promo\u00e7\u00e3o durante todo o ano de campanhas do Ad Council para organiza\u00e7\u00f5es privadas sem fins lucrativos e ag\u00eancias governamentais federais. Suas campanhas incluem Buzzed Driving Prevention e Underage Drink and Driving Prevention, ambas em parceria com a National Highway Traffic Safety Administration, Discovering Nature, em parceria com o US Forest Service, e The Shelter Pet Project, em parceria com a Humane Society dos Estados Unidos. Estados Unidos e Maddie&#039;s Fund<sup>\u00ae<\/sup>.<\/p>\n<p>Susan McMeen \u00e9 atualmente Diretora do Escrit\u00f3rio de Informa\u00e7\u00f5es ao Consumidor no Escrit\u00f3rio de Comunica\u00e7\u00f5es e Informa\u00e7\u00f5es ao Consumidor da National Highway Traffic Safety Administration (NHTSA). Ela gerencia todas as campanhas do consumidor, como CIOT, Drive Sober Get Pulled Over, Distracted Driving, Tirewise and Recall e o programa 5 Star Rating System. Antes de ingressar na NHTSA, ela foi gerente de marketing no Servi\u00e7o Postal dos Estados Unidos na \u00e1rea de desenvolvimento de novos produtos. L\u00e1 ela desenvolveu notas reposicion\u00e1veis, automatizou o correio de resposta comercial online e desenvolveu o Automated Postal Center, que agora est\u00e1 dispon\u00edvel em todo o pa\u00eds. Ela tamb\u00e9m trabalhou no Departamento de Energia no Escrit\u00f3rio de Efici\u00eancia Energ\u00e9tica e Energia Renov\u00e1vel como gerente de marketing. Ela foi respons\u00e1vel pelo desenvolvimento de campanhas de marketing para programas de efici\u00eancia energ\u00e9tica.<\/p>","protected":false},"excerpt":{"rendered":"<p>Date &amp; Time: May 11, 2017 1:00pm-2:00pm Webinar Description: Coalitions are always looking for ways to further their reach within<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[284],"drug_specific_issues":[313,327],"action_to_do":[],"class_list":["post-17382","resource","type-resource","status-publish","hentry","resource_type-webinars","drug_specific_issues-impaired-driving","drug_specific_issues-media-and-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Media Campaigns to Further Your Coalitions Message | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/pt\/resource\/using-media-campaigns-to-further-your-coalitions-message\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Media Campaigns to Further Your Coalitions Message | CADCA\" \/>\n<meta property=\"og:description\" content=\"Date &amp; 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