{"id":17084,"date":"2021-03-04T00:00:00","date_gmt":"2021-03-04T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/"},"modified":"2021-03-04T00:00:00","modified_gmt":"2021-03-04T00:00:00","slug":"coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/","title":{"rendered":"Coaliz\u00f5es em a\u00e7\u00e3o \u2014 QUANDO a coaliz\u00e3o ganha novos membros e engajamento por meio da iniciativa de m\u00eddia social"},"content":{"rendered":"<p style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"328\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/co3-4-21.png\" width=\"333\" \/><\/p>\n<p>\u201cA Webster Health &amp; Education Network (WHEN) foi criada em 1995 e \u00e9 uma l\u00edder reconhecida na defesa e promo\u00e7\u00e3o de comportamentos e estilos de vida saud\u00e1veis e livres de subst\u00e2ncias na comunidade de Webster, Nova York\u201d, disse o Diretor Executivo da coaliz\u00e3o <strong>Janine Sanger<\/strong>. \u201cWHEN sempre trabalhou em estreita colabora\u00e7\u00e3o com o Webster Central School District, a cidade e os parceiros da comunidade para apoiar iniciativas de educa\u00e7\u00e3o e conscientiza\u00e7\u00e3o sobre drogas. Em 2018, WHEN tornou-se uma coaliz\u00e3o de membros da CADCA e foi renomeada Webster Health and Education Network: A Drug Free Community Coalition (WHEN: DFCC). Nossa organiza\u00e7\u00e3o recebeu um subs\u00eddio federal do Escrit\u00f3rio Nacional de Pol\u00edtica de Controle de Drogas (ONDCP) da Casa Branca em dezembro de 2019 e receber\u00e1 $625.000 nos pr\u00f3ximos cinco anos em fundos de subs\u00eddios DFC para envolver e envolver nossa comunidade local para prevenir o uso de subst\u00e2ncias entre juventude.&quot;<\/p>\n<p>\u201cA incapacidade de nos encontrarmos pessoalmente ou organizar eventos e o cancelamento de eventos presenciais em toda a comunidade nos obrigou a redobrar nossos esfor\u00e7os para alcan\u00e7ar nossa comunidade online\u201d, disse Sanger. \u201cContinuamos as reuni\u00f5es de membros usando o Google Meet. Tamb\u00e9m constru\u00edmos um site novo e mais robusto para fornecer recursos adicionais \u00e0 comunidade online. Produzimos v\u00e1rias campanhas de m\u00eddia social para educar a comunidade sobre os riscos que a nicotina e o \u00e1lcool representam para as crian\u00e7as, bem como para ampliar nosso alcance e reconhecimento de nome na comunidade.\u201d<\/p>\n<p>\u201cUm de nossos empreendimentos de m\u00eddia social mais populares foi a campanha &#039;Conhe\u00e7a nossos membros&#039;, onde apresentamos membros da coaliz\u00e3o com suas fotos e por que eles escolheram ser membros de nossa coaliz\u00e3o\u201d, disse Sanger. \u201cCapturamos essas informa\u00e7\u00f5es por meio de um formul\u00e1rio do Google enviado aos membros da coaliz\u00e3o. Descobrimos que o p\u00fablico \u00e9 atra\u00eddo por hist\u00f3rias pessoais e por conhecer indiv\u00edduos que fazem um \u00f3timo trabalho em sua pr\u00f3pria comunidade. A campanha expandiu nosso alcance de m\u00eddia social, o tr\u00e1fego do site e at\u00e9 trouxe alguns novos membros. \u00c9 um projeto simples que qualquer coaliz\u00e3o poderia executar, apesar das limita\u00e7\u00f5es da pandemia.\u201d<\/p>\n<p>\u201cComo estamos limitados a atividades online no futuro previs\u00edvel, investimos nos recursos necess\u00e1rios para maximizar nossos esfor\u00e7os online\u201d, disse Sanger. \u201cIsso inclui um site mais robusto que permite a apresenta\u00e7\u00e3o envolvente de dados, marca\u00e7\u00e3o de e-mail, ingressos para eventos e recursos exclusivos para membros; Acesso a melhores imagens e gr\u00e1ficos para uso em nossas comunica\u00e7\u00f5es digitais; Acesso a ferramentas de marketing como o Canva Pro para auxiliar na cria\u00e7\u00e3o e programa\u00e7\u00e3o r\u00e1pida e f\u00e1cil de materiais de marketing; E um especialista dedicado em gerenciamento de m\u00eddia em meio per\u00edodo para trabalhar nesses projetos.\u201d<\/p>\n<p>\u201cDescobrimos que nosso p\u00fablico \u00e9 mais atra\u00eddo por informa\u00e7\u00f5es otimistas e personalizadas\u201d, disse Sanger, \u201cportanto, nos concentramos em mensagens que promovam fatores de prote\u00e7\u00e3o. Considere seguir-nos nas redes sociais <a href=\"https:\/\/twitter.com\/whendfcc\"><strong>@quandodfcc<\/strong><\/a> e n\u00f3s o seguiremos de volta para que possamos ampliar nossas mensagens juntos!\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cThe Webster Health &#038; Education Network (WHEN) was established in 1995 and is a recognized leader in the advocacy and<\/p>","protected":false},"author":23,"featured_media":13345,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17084","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action\u2014WHEN Coalition Gains New Members and Engagement Through Social Media Initiative | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-when-coalition-gains-new-members-and-engagement-through-social-media-initiative\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action\u2014WHEN Coalition Gains New Members and Engagement Through Social Media Initiative | CADCA\" \/>\n<meta property=\"og:description\" content=\"\u201cThe Webster Health &#038; 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