{"id":17075,"date":"2021-05-06T00:00:00","date_gmt":"2021-05-06T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/"},"modified":"2021-05-06T00:00:00","modified_gmt":"2021-05-06T00:00:00","slug":"coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/","title":{"rendered":"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d"},"content":{"rendered":"<p class=\"rtecenter\">\n<iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1NUYBzIhK48\" title=\"Reprodutor de v\u00eddeo do YouTube\" width=\"560\"><\/iframe><\/p>\n<p>\u201cThe North Coastal Prevention Coalition (NCPC) has been around since 1993 and works to reduce the harm of alcohol, tobacco, marijuana and other drugs in the cities of Carlsbad, Oceanside, and Vista through community action, education, support and collaboration.\u00a0 NCPC has really been trying to include and focus on marijuana prevention efforts since 2002,\u201d said Program Manager, <strong>\u00c9rica Leary<\/strong>. \u201cCalifornia was the first state to approve medical marijuana in 1996, so it\u2019s always been an issue for us, especially with getting prevention messaging to youth.\u00a0 We started a 4\/20 Remix event in 2005, when one of our alternative high schools had an on-campus drug treatment program and they noticed that their students would relapse on April 20, so we started partnering with them on an alternative activity to showcase healthy choices on that day. Our events started at school sites originally for a few years and in 2008 we partnered with our local family center, Boomers.\u00a0 The PSA component was added in 2013. That year, 4\/20 fell on a Saturday so we wanted to figure out a supplementary option to an in-person event, since we knew attendance on a weekend would be low.\u00a0 We worked with county representatives to spread the word about the PSA contest, so we engaged sectors from the Carlsbad, Oceanside and Vista communities. It received a lot of positive recognition in the community and local media so we\u2019ve been doing some version of the PSA contest ever since.\u201d<\/p>\n<p>\u201cWith COVID-19 being so prominent in all of our lives, there was a focus this year on mental health and the increase of vaping so the PSA campaign was structured around the theme \u2018Smoking is not Coping\u2019. \u201c<\/p>\n<p>\u201cEver since I started working with the coalition \u2013 it\u2019s almost been 3 years now &#8211; we have faced challenges with billboards and advertisements by marijuana companies, and with marijuana shops being considered an essential business during COVID, I think it has given kids the wrong impression on how marijuana treats depression and anxiety,\u201d said Media Specialist <strong>Riane Fletcher<\/strong>.\u00a0 \u201cIn fact, recent studies have shown that marijuana use actually makes depression and anxiety worse. This is another reason why we made this year\u2019s campaign focus around \u201cSmoking is not Coping\u201d so that it helps our youth understand the risks associated with marijuana use.\u201d<\/p>\n<p>\u201cThe winners all provided a comment on what inspired and lead them to create these videos, so that was really impactful as well,\u201d said Leary.\u00a0 \u201cBeing in prevention now for over 25 years, this really confirmed to me that our youth know what\u2019s going on.\u00a0 The youth connect marijuana use among their peers to memories of those friends early on in their lives and how many of the things they were interested in doing were no longer part of their thoughts due to marijuana use. Our PSA campaign also includes youth who have tried marijuana in the past and who can speak about it from a first-person perspective on how their lives and mental health were negatively impacted.\u00a0 This offers a great perspective about the risks of marijuana use among youth.\u201d<\/p>\n<p>\u201cWinners receive cash prizes from our coalition,\u201d said Fletcher.\u00a0 \u201cIf we were not living in a socially-distanced world now due to COVID, we would present them with their prizes in front of school representatives and other members of the community. In addition, the San Diego District Attorney\u2019s office co-sponsored this year\u2019s campaign, and they mailed out certificates to the winners, which is a great thing for the youth to include on their college applications and resumes.\u00a0 In addition, we also partnered with San Marcos Prevention Coalition, to help spread awareness about the campaign.\u201d<\/p>\n<p>\u201cFor those coalitions that are looking to initiate a similar campaign in their community, I would recommend starting early with getting the community sectors and members involved.\u00a0 We have champions for the cause as well. We have a teacher who incorporated this campaign into her classroom curriculum, which really helped us get more entries.\u00a0 Engage school districts, teachers and youth-serving organizations, like the Boys and Girls Club, to raise awareness and participation on your youth-focused campaigns.\u201d<\/p>\n<p>\u201cIf coalitions want to consider doing something similar to this campaign, I think it is good to route people towards what your intended goal is.\u00a0 We implemented trainings with our youth to teach them what a PSA is, how to make an impactful one and what file formats to use.\u00a0 We work with middle-school and high-school students, so its good to give everyone a level playing ground when entering a contest like this.\u201d<\/p>\n<p>\u201cWe have also done a better job of putting parameters around the contest,\u201d said Leary. \u201cInitially, it started off as being pretty broad, but over the years we learned what worked and what didn\u2019t, and also what our youth were skilled at, in terms of creativity, so that helped us sculpt the framework of the contest to where it is today.\u00a0 We also encouraged our youth to create short videos, as most people\u2019s attention span these days are shorter when watching something.\u201d<\/p>\n<p>\u201cGiven that marijuana is becoming a bigger problem with youth in our country, I don\u2019t see us stopping this effort. This campaign has been a good avenue to able to reach people we otherwise would not have been able to reach. Even if they do not become long-term coalitions members, campaigns like this are a good way to expose new audiences to prevention and the work our coalition does.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cThe North Coastal Prevention Coalition (NCPC) has been around since 1993 and works to reduce the harm of alcohol, tobacco,<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17075","resource","type-resource","status-publish","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA\" \/>\n<meta property=\"og:description\" content=\"\u201cThe North Coastal Prevention Coalition (NCPC) has been around since 1993 and works to reduce the harm of alcohol, tobacco,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/\" \/>\n<meta property=\"og:site_name\" content=\"CADCA\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/cadca-member-of-logo1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/resource\\\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\\\/\",\"url\":\"https:\\\/\\\/www.cadca.org\\\/resource\\\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\\\/\",\"name\":\"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#website\"},\"datePublished\":\"2021-05-06T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.cadca.org\\\/resource\\\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.cadca.org\\\/resource\\\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/resource\\\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.cadca.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.cadca.org\\\/#website\",\"url\":\"https:\\\/\\\/www.cadca.org\\\/\",\"name\":\"CADCA\",\"description\":\"The Premier Prevention Association\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.cadca.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/","og_locale":"pt_PT","og_type":"article","og_title":"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA","og_description":"\u201cThe North Coastal Prevention Coalition (NCPC) has been around since 1993 and works to reduce the harm of alcohol, tobacco,","og_url":"https:\/\/www.cadca.org\/pt\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/","og_site_name":"CADCA","og_image":[{"width":880,"height":500,"url":"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/03\/cadca-member-of-logo1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.cadca.org\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/","url":"https:\/\/www.cadca.org\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/","name":"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d | CADCA","isPartOf":{"@id":"https:\/\/www.cadca.org\/#website"},"datePublished":"2021-05-06T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/www.cadca.org\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.cadca.org\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.cadca.org\/resource\/coalitions-in-action-north-coastal-prevention-coalition-spreads-the-word-that-smoking-is-not-coping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.cadca.org\/"},{"@type":"ListItem","position":2,"name":"Coalitions in Action\u2014North Coastal Prevention Coalition Spreads the Word that \u201cSmoking is not Coping\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.cadca.org\/#website","url":"https:\/\/www.cadca.org\/","name":"CADCA","description":"The Premier Prevention Association","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.cadca.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"}]}},"_links":{"self":[{"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/resource\/17075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/users\/23"}],"version-history":[{"count":0,"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/resource\/17075\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/media?parent=17075"}],"wp:term":[{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/resource_type?post=17075"},{"taxonomy":"drug_specific_issues","embeddable":true,"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/drug_specific_issues?post=17075"},{"taxonomy":"action_to_do","embeddable":true,"href":"https:\/\/www.cadca.org\/pt\/wp-json\/wp\/v2\/action_to_do?post=17075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}