{"id":23575,"date":"2026-03-05T16:28:27","date_gmt":"2026-03-05T16:28:27","guid":{"rendered":"https:\/\/www.cadca.org\/?p=23575"},"modified":"2026-03-05T16:28:28","modified_gmt":"2026-03-05T16:28:28","slug":"youth-tobacco-use-and-targeting-in-the-retail-environment","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/pt\/blog\/youth-tobacco-use-and-targeting-in-the-retail-environment\/","title":{"rendered":"Youth\u00a0Tobacco\u00a0Use and\u00a0Targeting in the\u00a0Retail\u00a0Environment"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_005fff883bfa18320af1b23b569e7823\" id=\"block_005fff883bfa18320af1b23b569e7823\">\n    <div class=\"container\">\n        <p><span data-contrast=\"auto\">Mango. Banana Taffy Freeze. Cool Mint. Berry Watermelon. Strawberry Cream. These\u00a0sound like candy flavors\u00a0you\u2019d\u00a0find in a checkout aisle, but\u00a0they\u2019re\u00a0not.\u00a0They\u2019re\u00a0nicotine products, sitting on shelves in convenience stores across the country.\u00a0From disposable e-cigarettes to oral nicotine pouches, today\u2019s tobacco and nicotine products are intentionally designed to appeal to youth.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Not only do e-cigarettes come in sweet flavors that appeal to youth,\u00a0but\u00a0they are\u00a0also\u00a0often sold for low prices and at a discount. Disposable e-cigarettes now\u00a0comprise\u00a0over\u00a0<\/span><a href=\"https:\/\/tobaccomonitoring.org\/wp-content\/uploads\/2026\/01\/National-E-Cigarette-Sales-Brief-09.07.25.pdf\"><span data-contrast=\"none\">93%<\/span><\/a><span data-contrast=\"auto\">\u00a0of the U.S.\u00a0market and are the\u00a0most commonly used\u00a0tobacco product among youth. They have also been increasing in nicotine concentration as well as volume, so a single disposable device may\u00a0contain\u00a0as much nicotine as an entire carton of cigarettes [1]. The increase in nicotine concentration means they also put youth more at risk for nicotine dependence.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dr. Brian King, Executive Vice President for U.S. Programs at the Campaign for Tobacco Free Kids and former\u00a0<\/span><span data-contrast=\"auto\">Deputy Director for Research Translation at the CDC Office on Smoking and Health,<\/span><span data-contrast=\"auto\">\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=oZQETdTrbPI\"><span data-contrast=\"none\">once said<\/span><\/a><span data-contrast=\"auto\">\u00a0of flavored e-cigarettes, \u201c<\/span><span data-contrast=\"none\">The advertising will lead a horse to water, the flavors will get him to drink, and the nicotine keeps them coming back for more.\u00a0That\u2019s\u00a0the trifecta of factors that have influenced youth use in this country.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">A key\u00a0component\u00a0of that enticing advertising in retail stores is the\u00a0price\u00a0promotions offered by\u00a0the tobacco\u00a0companies. Tobacco companies spend\u00a0<\/span><a href=\"https:\/\/countertobacco.org\/the-war-in-the-store\/\"><span data-contrast=\"none\">billions of dollars<\/span><\/a><span data-contrast=\"none\">\u00a0on price promotions and\u00a0discounts\u00a0each year to lower the price of their products for consumers because they know low\u00a0price is\u00a0a key driver of consumption, especially among price-sensitive populations like youth. Research has also shown that coupons and price promotions move youth along from experimentation with tobacco and nicotine products to using them regula<\/span><span data-contrast=\"none\">rly [2].<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The advertising youth get exposed to in retail stores also allows tobacco companies to build a brand relationship with youth, normalizes use, and leads to youth initiation of these produc<\/span><span data-contrast=\"none\">ts [3].\u00a0\u00a0In many cases, ads for these products are placed right at eye level for\u00a0kids\u00a0and the products themselves are placed right beside other youth-friendly items, like candy, toys, and ice cream.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">So it is by no accident that in 2024,\u00a0<\/span><a href=\"https:\/\/www.fda.gov\/tobacco-products\/youth-and-tobacco\/results-annual-national-youth-tobacco-survey-nyts\"><span data-contrast=\"none\">1.63 million middle and high school student<\/span><\/a><a href=\"https:\/\/www.fda.gov\/tobacco-products\/youth-and-tobacco\/results-annual-national-youth-tobacco-survey-nyts\"><span data-contrast=\"none\">s<\/span><\/a><span data-contrast=\"none\">\u00a0across the United States, including 7.8% of high school students, reported using e-cigarettes within the past 30 days. Of those students using e-cigarettes, 87.6% use flavored e-cigarettes.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">E-cigarettes have been the most popular tobacco product among youth since 2014, but the products continue to evolve and find new ways to appeal to and\u00a0hook\u00a0youth. One of the newest and most concerning trends is the gamification of an already addicting product, with new \u201csmart vapes.\u201d These devices include on-device digital screens with games, customizations, and interactive notifications that can feed addiction to screens as well as nicotine. The FDA has only authorized the sale of\u00a0<\/span><a href=\"https:\/\/www.fda.gov\/tobacco-products\/market-and-distribute-tobacco-product\/e-cigarettes-vapes-and-other-electronic-nicotine-delivery-systems-ends-authorized-fda\"><span data-contrast=\"none\">39 e-cigarette products,<\/span><\/a><span data-contrast=\"none\">\u00a0and while no \u201csmart vape\u201d has been authorized, two \u201csmart vape\u201d brands, Geek Bar and Raz, are among\u00a0the\u00a0<\/span><a href=\"https:\/\/tobaccomonitoring.org\/wp-content\/uploads\/2026\/01\/National-E-Cigarette-Sales-Brief-09.07.25.pdf\"><span data-contrast=\"none\">top five brands<\/span><\/a><span data-contrast=\"none\">\u00a0sold nationally\u00a0between\u00a0July\u00a0and\u00a0September 2025.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">But e-cigarettes\u00a0aren\u2019t\u00a0the only\u00a0products\u00a0vying for\u00a0youth\u00a0attention in retail stores. Oral nicotine pouches like Zyn have become the\u00a0<\/span><a href=\"https:\/\/www.fda.gov\/tobacco-products\/youth-and-tobacco\/results-annual-national-youth-tobacco-survey-nyts\"><span data-contrast=\"none\">second most popular tobacco product\u00a0<\/span><\/a><span data-contrast=\"none\">among\u00a0youth, and\u00a0use among youth and young adults ages 13-27\u00a0<\/span><a href=\"https:\/\/tobaccomonitoring.org\/wp-content\/uploads\/2025\/09\/TEEN-Data-Brief_Issue-2.pdf\"><span data-contrast=\"none\">quadrupled\u00a0<\/span><\/a><span data-contrast=\"none\">between 2022 and 2025. These products also come in a variety of sweet flavors, can be used\u00a0tely, and many also\u00a0contain\u00a0a high concentration of nicotine. They can be\u00a0purchased\u00a0for an average of\u00a0<\/span><a href=\"https:\/\/www.vox.com\/health\/2024\/1\/30\/24054888\/zyn-nicotine-pouch-smokeless-tobacco-snus-snuff-dip-chewing\"><span data-contrast=\"none\">$4\u00a0to\u00a0$5<\/span><\/a><span data-contrast=\"none\">, half the cost of a pack of cigarettes in many states. Like e-cigarettes, they are often offered at a discount. Some companies selling them offer\u00a0<\/span><a href=\"https:\/\/finance.yahoo.com\/news\/forget-airline-miles-gen-z-125800348.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAAkSAEzm9ZtPPfyPHCurUiO8D5RqkFz8iT-DEPbDmXAfhdFOCmpoL-hoVRp-V9kM8djSu0ddoOB3FDguN7g5IOnR_eGpadIyNtESJJEIBtz_W1Cm3MRed6KbyBd8p19O_L6VsL7_IfrBG16Ws1zxlYkpavQVb3BL_180_YDWrnXB&amp;guccounter=2\"><span data-contrast=\"none\">rewards programs<\/span><\/a><span data-contrast=\"none\">, which encourage people to trade in their used pouch cans for prizes like valuable tech products, Amazon gift cards, and hair styling products.\u00a0Also\u00a0like e-cigarettes, only a limited number of nicotine pouches have actually been authorized for sale by the FDA (currently\u00a0<\/span><a href=\"https:\/\/www.fda.gov\/tobacco-products\/market-and-distribute-tobacco-product\/nicotine-pouch-products-authorized-fda\"><span data-contrast=\"none\">26 products\u00a0<\/span><\/a><span data-contrast=\"none\">made by two brands), but there are a number of other products still found on store shelves.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">While the legal age of sale for any tobacco product across the country is 21, retailers\u00a0remain\u00a0a key source. According to 2024 data from the\u00a0<\/span><a href=\"https:\/\/tobaccomonitoring.org\/wp-content\/uploads\/2025\/10\/Tobacco-Epidemic-Evaluation-Network-Data-Brief-Issue-1.pdf\"><span data-contrast=\"none\">TEEN+ study<\/span><\/a><span data-contrast=\"none\">, among underage youth and young adults who reported using e-cigarettes in the past 30-days, \u201c30.6% of youth (13\u201317) and 48.7% of young adults (18\u201320) reported purchasing from a vape or tobacco shop\u00a0and 23.0% of youth (13\u201317) and 39.9% of young adults (18\u201320) reported purchasing from a gas station or convenience store.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">However, there are ways to protect youth from exposure to\u00a0marketing for\u00a0and access to these products in stores, as well as ways to make them less appealing to youth. Two states have passed policies that prohibit the sale of most flavored tobacco products,\u00a0and four other states prohibit the sale of flavored e-cigarettes specifically. In addition,\u00a0<\/span><a href=\"https:\/\/assets.tobaccofreekids.org\/factsheets\/0398.pdf\"><span data-contrast=\"none\">close to 400 localities<\/span><\/a><span data-contrast=\"none\">\u00a0have passed policies restricting the sale of flavored tobacco products.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Cities and counties can also reduce youth access and exposure to these products and their marketing by limiting the number, type, and location of retailers that can sell tobacco and nicotine products, usually through\u00a0<\/span><a href=\"https:\/\/countertobacco.org\/policy\/licensing-and-zoning\/\"><span data-contrast=\"none\">licensing or zoning laws.<\/span><\/a><span data-contrast=\"none\">\u00a0Another option is to prohibit discounts and promotions on these products, as two states and many localities have done, as well as to\u00a0<\/span><a href=\"https:\/\/countertobacco.org\/policy\/raising-tobacco-prices-through-non-tax-approaches\/\"><span data-contrast=\"none\">raise prices<\/span><\/a><span data-contrast=\"none\">\u00a0through excise taxes and minimum floor prices.\u00a0\u00a0<\/span><\/p>\n<p><em><span lang=\"EN-US\" style=\"font-size: 14px\" xml:lang=\"EN-US\" data-contrast=\"auto\">Mollie Mayfield, a Senior Policy Analyst at Counter Tools, has a decade of experience working on commercial tobacco prevention and control in the retail environment. In that time,\u00a0she has worked with partners across the country, providing technical\u00a0assistance, training, consultation, and subject matter\u00a0expertise\u00a0on policy, systems, and environmental solutions for improving the health of the retail environment and advancing health equity, and she has served as the managing editor of CounterTobacco.org. She received her Master of Public Health in Health Behavior from the University of North Carolina at Chapel Hill and her BA in Psychology with a concentration in Community and Global Health from Macalester College.<\/span><\/em><\/p>\n<p><span style=\"font-size: 14px\">Citations:\u00a0\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"Roboto\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"font-size: 14px\">Diaz MC, Silver NA, Bertrand A<i>, et\u00a0al.\u00a0<\/i>Bigger,\u00a0stronger\u00a0and cheaper: growth in e-cigarette market driven by disposable devices with more e-liquid, higher nicotine concentration and declining prices.\u00a0<i>Controle do Tabaco\u00a0<\/i>2025;<strong>34:<\/strong>65-70.\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Roboto\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"font-size: 14px\">Slater SJ, Chaloupka FJ, Wakefield M, Johnston LD, O&#8217;Malley PM. The impact of retail cigarette marketing practices on youth smoking uptake. Arch\u00a0Pediatr\u00a0Adolesc\u00a0Med. 2007 May;161(5):440-5.\u00a0doi: 10.1001\/archpedi.161.5.440. PMID: 17485618\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Roboto\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span style=\"font-size: 14px\">Robertson L, Cameron C, McGee R, Marsh L, Hoek J. Point-of-sale tobacco promotion and youth smoking:\u00a0a meta-analysis. Tob Control. 2016 Dec;25(e2):e83-e89.\u00a0doi: 10.1136\/tobaccocontrol-2015-052586.\u00a0Epub\u00a02016 Jan 4. PMID: 26728139.\u00a0<\/span><\/li>\n<\/ol>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Mango. Banana Taffy Freeze. Cool Mint. Berry Watermelon. Strawberry Cream. These\u00a0sound like candy flavors\u00a0you\u2019d\u00a0find in a checkout aisle, but\u00a0they\u2019re\u00a0not.\u00a0They\u2019re\u00a0nicotine products, sitting on shelves in convenience stores across the country.\u00a0From disposable e-cigarettes to oral nicotine pouches, today\u2019s tobacco and nicotine products are intentionally designed to appeal to youth.\u00a0<\/p>","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[219,360,359],"tags":[],"class_list":["post-23575","post","type-post","status-publish","format-standard","hentry","category-blog","category-public-health","category-youth"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Youth\u00a0Tobacco\u00a0Use and\u00a0Targeting in 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