{"id":18439,"date":"2016-08-04T00:00:00","date_gmt":"2016-08-04T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/2016\/08\/04\/innovative-advertising-promotes-tobacco-use-prevention\/"},"modified":"2024-04-24T19:55:41","modified_gmt":"2024-04-24T19:55:41","slug":"innovative-advertising-promotes-tobacco-use-prevention","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/pt\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","title":{"rendered":"Publicidade Inovadora Promove a Preven\u00e7\u00e3o do Tabagismo"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn1_0.jpg\" style=\"height:270px; width:360px\" \/>\u00a0<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn3.jpg\" style=\"height:270px; width:360px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Em colabora\u00e7\u00e3o com os Centros de Controle e Preven\u00e7\u00e3o de Doen\u00e7as (<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/CDC\/\" style=\"margin: 0px; padding: 0px; border: 0px rgb(161, 175, 194); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; text-decoration: none; transition: color 300ms, background-color 300ms, opacity 300ms; color: rgb(0, 0, 0);\">CDC<\/a>), Greg Puckett (Diretor Executivo da Community Connections, Inc., em West Virginia) e Scott Hagan, tamb\u00e9m conhecido como The Barn Artist \u2013 entre outros \u2013 o\u00a0<a href=\"https:\/\/geohealthequity.org\">Alian\u00e7a Geogr\u00e1fica de Equidade em Sa\u00fade<\/a> (GHEA) participou da inaugura\u00e7\u00e3o do \u201cRebecca Barn\u201d, o primeiro no pa\u00eds a apresentar uma personalidade da campanha Dicas de ex-fumantes. No estilo de uma era passada de promo\u00e7\u00e3o, o celeiro - o 12\u00ba em que Conex\u00f5es Comunit\u00e1rias e outras coaliz\u00f5es localizadas em todo o Estado da Montanha estiveram envolvidas - tem uma mensagem simples da personalidade da campanha TIPS From Ex-Fumantes do CDC &quot;Rebecca:&quot; &quot;Parar de fumar n\u00e3o \u00e9 sobre o que voc\u00ea desiste. \u00c9 sobre o que voc\u00ea recebe de volta.\u201d<\/p>\n<p>De acordo com o Addressing Tobacco Use and Its Associated Health Conditions in West Virginia, um plano estrat\u00e9gico divulgado pela West Virginia Division of Tobacco Prevention, mais de 40% (40,9%) dos adultos da Virg\u00ednia Ocidental diagnosticados com depress\u00e3o relatam fumar cigarros e quase 45% dessa popula\u00e7\u00e3o relata uso atual de tabaco (uso de cigarros, tabaco sem fuma\u00e7a). Dado que a campanha levou 100.000 pessoas a parar de fumar para sempre, bem como preveniu cerca de 17.000 mortes prematuras em todo o pa\u00eds desde a sua cria\u00e7\u00e3o em 2012, apresentar a \u201cdica\u201d de Rebecca em um celeiro \u00e9 uma forma culturalmente competente de promover a cessa\u00e7\u00e3o do tabagismo em West Virginia. \u201cEste \u00e9 um grande marco nas mensagens de cessa\u00e7\u00e3o do tabagismo, visto que o Rebecca Barn \u00e9 o primeiro no pa\u00eds a apresentar um <a href=\"https:\/\/www.cdc.gov\/tobacco\/campaign\/tips\/about\/index.html\">Dicas de ex-fumantes<\/a> &#039;dica&#039; ou mensagem de campanha\u201d, disse Keith A. Vensey, diretor da Geographic Health Equity Alliance.<\/p>\n<p>O celeiro, pintado \u00e0 m\u00e3o pelo artista Scott Hagan em vermelho brilhante, preto e branco, lembra o estilo dos murais do celeiro de tabaco Mail Pouch. Com origem em sua sede em Wheeling, WV, a Mail Pouch Chewing Company foi a primeira empresa a usar essa forma de propaganda externa para a venda de produtos de tabaco no pa\u00eds. No auge do programa, no in\u00edcio da d\u00e9cada de 1960, havia cerca de 20.000 celeiros e paisagens urbanas espalhados por 22 estados. Agora, o GHEA e seus parceiros est\u00e3o usando essa tela para uma abordagem oposta de defesa do abandono do tabaco, voltada para a sa\u00fade p\u00fablica.<\/p>\n<p>Al\u00e9m disso, para adicionar um efeito ainda mais duradouro, todos os presentes assinaram a porta do celeiro, ilustrando seu compromisso com a causa e futuros empreendimentos. Vensey pode ser visto abaixo assinando em nome da Geographic Health Equity Alliance e CADCA.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn5.jpg\" style=\"height:270px; width:360px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Em colabora\u00e7\u00e3o com os Centros de Controle e Preven\u00e7\u00e3o de Doen\u00e7as (CDC), Greg Puckett (Diretor Executivo de Conex\u00f5es Comunit\u00e1rias,<\/p>","protected":false},"author":23,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[362,360],"tags":[],"class_list":["post-18439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programs-in-action","category-public-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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