{"id":1049,"date":"2022-02-17T11:02:28","date_gmt":"2022-02-17T11:02:28","guid":{"rendered":"http:\/\/localhost:10028\/?page_id=1049"},"modified":"2026-02-27T13:26:16","modified_gmt":"2026-02-27T13:26:16","slug":"branding-guidelines","status":"publish","type":"page","link":"https:\/\/www.cadca.org\/pt\/branding-guidelines\/","title":{"rendered":"Branding Guidelines"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    .page_intro{\r\n\tbackground: #f7f7f7;\r\n  \tpadding:50px 0px;\r\n}<\/style>\n<section class=\"page_intro block_22fe3b3777784baaf761f44ce8f31983\" id=\"block_22fe3b3777784baaf761f44ce8f31983\">\n    <div class=\"container\">\n        <h1>Branding Guidelines<\/h1>\n            <\/div>\n<\/section>\n\n\n<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    @media screen and (max-width: 1023.98px) {\r\n\t.rte .container{\r\n\t\twidth:100%;\r\n      \tpadding:0px 20px;\r\n      \tbox-sizing:border-box;\r\n\t}\r\n  \t.rte .container img{\r\n  \t\twidth:100%;\r\n      \theight:auto;\r\n  \t}\r\n  \t.rte .m-t-b{\r\n\t\tmargin: 0px;\r\n\t}\r\n}\r\n\r\n@media screen and (min-width: 1024px) {\r\n\t.rte .container{\r\n\t\twidth:820px;\r\n\t}\r\n  \t.rte .m-t-b{\r\n\t\tmargin: 55px;\r\n\t}\r\n}\r\n\r\n.rte .m-t{\r\n\tmargin-top: 55px;\r\n  \tmargin-bottom: 30px;\r\n}<\/style>\n<section class=\"rte  block_3b7d54d515148655766578c604ddea21\" id=\"block_3b7d54d515148655766578c604ddea21\">\n    <div class=\"container\">\n        <h2>CADCA Logos &amp; Identity<\/h2>\n<p>The logo is the official identifying mark of the CADCA brand and is the equivalent to an individual\u2019s unique signature. The primary logo features a two-color horizontal configuration (shown to the right). The logo may be used with or without a tagline.<\/p>\n<p>While the primary use of the logo should be in full color, there are instances where the logo may appear in reverse (or knocked out of) on a solid background color. The usage is appropriate when the CADCA logo needs to be used in single color applications, on collateral that may not complement CADCA\u2019s branded colors, or if the background doesn\u2019t provide sufficient contrast for the logo to retain visibility.<\/p>\n<h3>PRIMARY IDENTITY<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1067 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity.png\" alt=\"\" width=\"815\" height=\"161\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity.png 815w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-300x59.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-768x152.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-18x4.png 18w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<h3>PRIMARY IDENTITY WITH STACKED TAGLINE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1069 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline.png\" alt=\"\" width=\"815\" height=\"161\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline.png 815w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-300x59.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-768x152.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-stacked-tagline-18x4.png 18w\" sizes=\"auto, (max-width: 815px) 100vw, 815px\" \/><\/p>\n<h3>PRIMARY IDENTITY WITH HORIZONTAL TAGLINE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"m-t-b alignnone wp-image-1070 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2.png\" alt=\"\" width=\"581\" height=\"49\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2.png 581w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2-300x25.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-2-18x2.png 18w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1071 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1.png\" alt=\"\" width=\"687\" height=\"160\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1.png 687w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1-300x70.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-identity-with-horizontal-tagline-1-18x4.png 18w\" sizes=\"auto, (max-width: 687px) 100vw, 687px\" \/><\/p>\n<h2>Logo use with initiatives<\/h2>\n<p>CADCA initiatives suchs as the Geographic Health Equity Alliance (GHEA) must always be identifed with the CADCA logo as seen below, in both horizontal and stacked formats.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"m-t alignnone wp-image-1072 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives.png\" alt=\"\" width=\"818\" height=\"397\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives.png 818w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-300x146.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-768x373.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-use-with-initiatives-18x9.png 18w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/p>\n<h3>Corporate Color System<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1074 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue.png\" alt=\"\" width=\"376\" height=\"279\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue.png 376w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue-300x223.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-blue-16x12.png 16w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/>\u00a0 \u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1073 size-full\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red.png\" alt=\"\" width=\"363\" height=\"279\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red.png 363w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red-300x231.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/02\/CADCA-primary-color-red-16x12.png 16w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1049","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding 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