Prevention in the Digital Age

9:00 AM
10:15 AM
National Harbor 12-13


There is a profoundly different impact of prevention work in communities between those coalitions that understand the digital age and those that do not.

Simply being on Facebook or Twitter, or even Snapchat or Instagram is not enough. We must proceed with our prevention work by truly understanding our End Users - our youth - many of whom are growing up in a world that we did not grow up in.

So much of our work in prevention is about creating collaboration, building community, and enhancing the lives of those we serve. What's unique and often misunderstood is that those are also 3 of the top factors of the digital age. So, how can we pair what we know about effective prevention and ensure that it is receivable to our End Users in a way that yields long-term behavior change?

Join us in this session for an interactive deep dive into the hearts and minds of our End Users so that, together, we can collaborate on strategies that will provide maximum impact in our communities.

Learning Objectives

At the end of this session, participants will be able to:

1.Understand of the current landscape of prevention in the United States

2. Reflect on the elements of effective prevention messaging

3. Better understand how the current digital age impacts the effectiveness of our efforts


Andy Duran
LEAD - Linking Efforts Against Drugs