"Once Upon a Coalition": Telling your Coalition's Story
In this session, attendees will learn the power of telling your coalition story. Techniques for making your story relevant and newsworthy will be shared. Participants will walk through creating a communication plan and strategy. We will cover the 3 A's of your audience -assessing, addressing, and appropriate. We will talk about key elements in a potent one-pager. And finally, we will look at how these stories play a crucial role in behavior change within our communities.
At the end of this session, participants will be able to:
1. Create a strategic communication plan
2. Define what make a coalition's story relevant and newsworthy
3. Identify and learn how to approach the right audience