In this session, attendees will learn the power of telling your coalition story. Techniques for making your story relevant and newsworthy will be shared. Participants will walk through creating a communication plan and strategy. We will cover the 3 A's of your audience -assessing, addressing, and appropriate. We will talk about key elements in a potent one-pager. And finally, we will look at how these stories play a crucial role in behavior change within our communities.