"Once Upon a Coalition": Telling your Coalition's Story

10:45 AM
12:00 PM
National Harbor 12-13


In this session, attendees will learn the power of telling your coalition story. Techniques for making your story relevant and newsworthy will be shared. Participants will walk through creating a communication plan and strategy. We will cover the 3 A's of your audience -assessing, addressing, and appropriate. We will talk about key elements in a potent one-pager. And finally, we will look at how these stories play a crucial role in behavior change within our communities.

Learning Objectives

At the end of this session, participants will be able to:

1. Create a strategic communication plan

2. Define what make a coalition's story relevant and newsworthy

3. Identify  and learn how to approach the right audience


Leanne Reid
Director Prevention and Youth Services
Prevent Coalition/ Educational Service District 112