Not in my House: Media and Communication for Underage Drinking Prevention in Rural Communities
Most North Dakota communities are exceptionally rural, requiring a unique approach to health communication generally. Culturally speaking, North Dakotans are self-sufficient and generous, and at the same time, conservative and private. Communities across the state struggle to change norms that are supportive of underage drinking. Because alcohol is so deeply embedded in our social culture, teen drinking is broadly seen as a rite of passage. NOT IN MY HOUSE is a localized, grassroots campaign created with the reckless optimism that we can change the culture and reduce the impact of underage drinking across rural communities.
1. Collaborate with stakeholders and community members to develop locally supported, data-driven media/communication strategies. 2. Harvest meaningful data to develop talking points and effective messaging to support prevention efforts in other rural communities. 3. Consider implementing the NOT IN MY HOUSE campaign in a way that aligns with their local conditions and prevention efforts.
Katie Beyer Community Prevention Specialist ND SPF PFS - City/County Health District
Shannon Kaiser Prevention Director ND SPF PFS - Central Valley Health District