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Maximizing Business Alliances for Sustainability

Tuesday, 02/05/2019
3:30 PM
4:45 PM
Chesapeake A-C


Expanding our coalitions to include the business sector doesn’t always come easy. Sometimes it even seems that businesses and nonprofits speak a different language. Get past these misconceptions and join us as we break down the cultural barriers between corporations, governments, and nonprofits. We will discuss effective strategies for relationship building with your business community including techniques for networking, getting your story heard (and covered by media), and turning your stakeholders into champions as your new partners take on ownership of your community’s prevention efforts.

Learning Objectives

At the end of this session, participants will be able to list three common misconceptions that hinder cross sector collaboration. Participants will be able to list three techniques to build relationships with their local media. Participants will be able to describe how to research potential business partners to identify their common goals.

29th Annual National Leadership Forum & SAMHSA's 15th Prevention Day


Virginia Johnson
Poe Center for Health Education