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Keeping Kids Safe: Using Videos to Promote Medicine Safety
Over-the-counter (OTC) medicine—when taken as directed—are generally safe, but when taken incorrectly can cause significant harm. Research suggests that children begin to self-administer medication at age 11.Over 20,000 kids per year need medical attention due to medicine misuse. The evidence-based Over the Counter (OTC) Medicine Safety program was developed by Scholastic and The American Association of Poison Control Centers in partnership with Johnson & Johnson Consumer, Inc (JJCI). CADCA partnered with JJCI to create five video tutorials to support the OTC Medicine Safety program, raise awareness and expand its use in schools.The video tutorials were created to educate 5th and 6th graders about the importance of OTC medicine safety including differences between OTC and prescription medicine, drug facts labels, proper medication dosing tools and safe and unsafe locations for storage.This session will provide an overview of the video tutorials and highlight youth generated social media campaigns that promote the video series.
At the end of this session, participants will be able to gain an understanding of when children begin to self medicate, learn how to use the new medicine safety videos and introduce others to a valuable resource helping to teach Teens and Tweens about medicine safety.