Gen Z Marketing: Engaging the Next Generation

Monday, July 15th
10:30 AM - 12:00 PM
Grapevine D

As Millennials are getting older, the Generation Z population is growing, and growing fast. Gen Zers, ages 19 and under, currently make up more than a quarter of America’s population, and are projected to account for 40% of all consumers by 2020. Thus, businesses are already spending millions of dollars on Gen Z marketing. Experts have noted that when marketing to Generation Z, they shouldn’t be lumped in with Millennials. Therefore, prevention leaders need to understand who Gen Zers are, and use coalition tools to customize their Generation Z marketing strategies accordingly. If your target audience happens to include youth and young adults, this means that you must have a unique, individualized marketing plan, specific to your community, to aide regularly in your prevention efforts, and more importantly, you must learn to constantly shift platforms accordingly, in order to successfully engage and involve young people. This session will provide you with tips and tricks for engaging with young people, using creative marketing strategies to better address substance use. In addition, practical and innovative examples developed by and for youth will be shared. Come, connect, and take away unique tools to foment social and behavioral change among young people

At the end of the training session, the participants will be able to: 

1. A nuanced understanding of the psychology of marketing, emphasizing the platforms that attract and strategically engage millions of young people every day.
2. Strategies to organize creative marketing campaigns that are culturally and socially relevant to a specific community.

All presentations that have been made available to CADCA have been posted at this time.

Sessions without presentations were not made available to CADCA to share.

As a reminder, the password to access the presentations has emailed to participants and is also available on your Program Cover.

18th Annual Mid-Year Training Institute


Jerria Martin
Executive Director
Drug Free Communities of Dallas County