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#GearUp: Collaborating Around Vape Prevention Efforts Through Media and Policy

Tuesday, February 4, 2020
11:00 AM
12:15 PM
Chesapeake D-F


Are you gearing-up to tackle the vaping epidemic in your community? Have no fear. The KnowSmoke Coalition will show you how to educate youth through the latest marketing strategies in prevention. Recipient of the 2014 GOT OUTCOMES! award, the Muskegon DFC's Knowsmoke coalition knows a thing or two about successful prevention efforts. After seeing a 53% decline in Muskegon, Knowsmoke' s work around vaping was kicked into overdrive. Data collected from the 2016 MiPHY revealed 17.5% of youth reported current use of vapor products. Just two years later, Muskegon numbers jumped to 25% (1 in 4). In response to the vaping epidemic taking place, KnowSmoke sought to push the envelope by enhancing prevention efforts, and rally around key stakeholders to make their innovative strategies effective. Learn how to utilize marketing strategies, implement social media campaigns and collaborate with schools on a universal vape policy.

Learning Objectives

At the end of this session, participants will be able to:

1) Know how to successfully implement coalition activities through social media practices, such as partnership development with local media sectors, and ways to leverage social media platforms.

2) Engage youth in creating messaging, leveraging partnerships and rallying around prevention efforts that result in community change.

3) Collaborate with key stakeholders to develop a universal anti-vape school policy that strives for an alternative to suspension.

30th Annual National Leadership Forum & SAMHSA's 16th Prevention Day


Rachel McCoy
Community Health Improvement Coordinator
Health Project
Cyndi Powers
Community Health Improvement Coordinator
Health Project