{"id":19981,"date":"2023-09-07T15:56:42","date_gmt":"2023-09-07T15:56:42","guid":{"rendered":"https:\/\/www.cadca.org\/?post_type=resource&#038;p=19981"},"modified":"2023-09-07T15:56:45","modified_gmt":"2023-09-07T15:56:45","slug":"coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/fr\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/","title":{"rendered":"Coalitions en action \u2013 Une campagne sur les r\u00e9seaux sociaux cible le vapotage des jeunes dans le Connecticut"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_cb888f97ac39defd8ae01b4cabc3a508\" id=\"block_cb888f97ac39defd8ae01b4cabc3a508\">\n    <div class=\"container\">\n        <p>Dans le but de freiner et de pr\u00e9venir l&#039;utilisation de la cigarette \u00e9lectronique chez les jeunes, le D\u00e9partement de la sant\u00e9 mentale et des services de toxicomanie du Connecticut a r\u00e9invent\u00e9 une tendance populaire des m\u00e9dias sociaux comme une opportunit\u00e9 d&#039;\u00e9duquer et d&#039;impliquer les jeunes publics sur les dangers du vapotage. Gr\u00e2ce \u00e0 une collaboration entre la division de lutte contre le tabac du Connecticut, la Connecticut Clearing House, des influenceurs locaux et une \u00e9quipe de marketing professionnelle, le <a href=\"\/fr\/knowurvape.com\/\">Connaissez votre vape<\/a> La campagne a non seulement surpris sa cible d\u00e9mographique, mais a \u00e9galement suscit\u00e9 une attention significative et un engagement positif.<\/p>\n<p>Une tendance populaire sur les plateformes de m\u00e9dias sociaux est celle des vid\u00e9os de \u00ab d\u00e9ballage \u00bb, dans lesquelles les colis sont ouverts et examin\u00e9s \u00e0 l&#039;\u00e9cran. Dans la campagne Know Ur Vape, une touche unique a \u00e9t\u00e9 apport\u00e9e au contenu d\u00e9ball\u00e9. Dans une vid\u00e9o, <a href=\"https:\/\/vimeo.com\/820647318\">un influenceur a d\u00e9ball\u00e9 une peluche parlante<\/a> qui imitait les sympt\u00f4mes de sevrage \u00e0 la nicotine en demandant sans cesse \u00e0 \u00eatre d\u00e9tenu. Dans une autre vid\u00e9o, <a href=\"https:\/\/vimeo.com\/820645780\">un influenceur a ouvert une \u00ab bo\u00eete de sport \u00bb,<\/a> ce qui a renforc\u00e9 le message selon lequel le vapotage diminue les performances sportives.<\/p>\n<p>La cl\u00e9 du succ\u00e8s de Know Ur Vape r\u00e9sidait dans la s\u00e9lection des influenceurs capables de relayer efficacement le message. L&#039;\u00e9quipe a strat\u00e9giquement choisi des athl\u00e8tes locaux de l&#039;Universit\u00e9 du Connecticut, compte tenu de leur popularit\u00e9 et de leur statut de h\u00e9ros local, ainsi que des influenceurs de diverses niches, notamment des critiques de beaut\u00e9 et de films. Dans le processus de v\u00e9rification, <strong>Kelley Edwards<\/strong>, responsable du programme de sant\u00e9 comportementale de CT, a soulign\u00e9 qu&#039;il \u00e9tait crucial de garantir que le contenu pr\u00e9existant des influenceurs s\u00e9lectionn\u00e9s correspondait au message de la campagne afin de maintenir son authenticit\u00e9.<\/p>\n<p>Le processus de r\u00e9alisation de la campagne impliquait une planification minutieuse et des boucles de r\u00e9troaction pour garantir que le message \u00e9tait transmis efficacement tout en permettant aux influenceurs de s&#039;approprier ces messages anti-vapotage. Simultan\u00e9ment, une landing page d\u00e9di\u00e9e, <a href=\"\/fr\/knowurvape.com\/\">Knowurvape.com<\/a>, a \u00e9t\u00e9 cr\u00e9\u00e9 pour fournir aux t\u00e9l\u00e9spectateurs int\u00e9ress\u00e9s plus d\u2019informations sur les dangers du vapotage et des ressources pour arr\u00eater de fumer.<\/p>\n<p>Depuis le lancement de la campagne en juin 2023, les r\u00e9sultats sont impressionnants. Les vid\u00e9os de la campagne ont \u00e9t\u00e9 vues 177\u00a0656 fois sur diverses plateformes de m\u00e9dias sociaux, avec 18\u00a0905 likes et 776 commentaires. Ce niveau d\u2019engagement a d\u00e9montr\u00e9 que le message a non seulement \u00e9t\u00e9 entendu, mais qu\u2019il a \u00e9galement trouv\u00e9 un \u00e9cho aupr\u00e8s du public cible. Rien que sur TikTok, les vid\u00e9os ont atteint 113\u00a0904 vues, les principaux influenceurs recueillant des dizaines de milliers de vues et de likes. Sur Instagram, une publication a atteint 24 600 vues. La r\u00e9ponse positive des t\u00e9l\u00e9spectateurs a \u00e9galement soulign\u00e9 le succ\u00e8s de la campagne.<\/p>\n<p>Ce qui distingue Know Ur Vape, c&#039;est la capacit\u00e9 des jeunes influenceurs \u00e0 partager des messages essentiels sur la sant\u00e9 avec leurs pairs. En alignant le contenu des influenceurs sur le message de la campagne et en leur laissant une libert\u00e9 de cr\u00e9ation, la campagne a trouv\u00e9 un \u00e9quilibre qui a trouv\u00e9 un \u00e9cho aupr\u00e8s du public. Cette expression artistique, combin\u00e9e au facteur de surprise, a rendu le message plus convaincant.<\/p>\n<p>Dans la lutte contre le vapotage chez les jeunes, la campagne innovante du Connecticut sur les r\u00e9seaux sociaux a prouv\u00e9 que l&#039;engagement et l&#039;\u00e9ducation du jeune public n\u00e9cessitent de la cr\u00e9ativit\u00e9 et de l&#039;authenticit\u00e9. En faisant appel \u00e0 des influenceurs locaux et en leur permettant d&#039;insuffler leur style unique dans le message, la campagne a connu un succ\u00e8s remarquable. Le message a touch\u00e9 des milliers de t\u00e9l\u00e9spectateurs, les incitant \u00e0 reconsid\u00e9rer les risques du vapotage. \u00c0 mesure que cette initiative continue d\u2019\u00e9voluer, d\u2019autres communaut\u00e9s peuvent chercher \u00e0 relever des d\u00e9fis similaires de mani\u00e8re cr\u00e9ative. Pour ceux qui souhaitent reproduire cette approche, les organisateurs de la campagne sont impatients d\u2019offrir leurs conseils et leur soutien \u2013 rejoignez la conversation <a href=\"https:\/\/community.cadca.org\/discussion\/anti-vape-social-media-influencer-posts-connecticut?ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3d9130509a-d3d5-4e75-8d7a-dc28617b3de9\">et consultez le r\u00e9cent article de Kelley dans la communaut\u00e9 CADCA.<\/a><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19982,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-19981","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/fr\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadca.org\/fr\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:site_name\" content=\"CADCA\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"url\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"name\":\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\",\"isPartOf\":{\"@id\":\"https:\/\/www.cadca.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"datePublished\":\"2023-09-07T15:56:42+00:00\",\"dateModified\":\"2023-09-07T15:56:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\",\"url\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"contentUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"width\":696,\"height\":260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cadca.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coalitions in Action &#8211; 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