{"id":17980,"date":"2012-08-02T00:00:00","date_gmt":"2012-08-02T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/creating-a-coalition-identity\/"},"modified":"2012-08-02T00:00:00","modified_gmt":"2012-08-02T00:00:00","slug":"creating-a-coalition-identity","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/fr\/resource\/creating-a-coalition-identity\/","title":{"rendered":"Cr\u00e9er une identit\u00e9 de coalition"},"content":{"rendered":"<p>Pendant l&#039;\u00e9mission CADCA TV d&#039;une heure <em><strong>Cr\u00e9er une identit\u00e9 de coalition<\/strong><\/em>, des experts nationaux vous montreront comment cr\u00e9er une marque pour aider \u00e0 commercialiser votre coalition. D\u00e9couvrez comment les m\u00e9dias traditionnels et sociaux peuvent vous aider \u00e0 faire conna\u00eetre vos strat\u00e9gies et vos \u00e9v\u00e9nements. D\u00e9couvrez des moyens peu co\u00fbteux de commercialiser votre coalition - que ce soit par le biais de la sensibilisation des m\u00e9dias traditionnels, des partenariats ou d&#039;une campagne sur les r\u00e9seaux sociaux. Renseignez-vous \u00e9galement sur les v\u00e9hicules cr\u00e9atifs pour faire conna\u00eetre votre coalition ou votre initiative.<\/p>\n<p>Nous nous rendrons dans l&#039;\u00c9tat de New York pour voir comment le New Rochelle FOCUS utilise une vari\u00e9t\u00e9 de strat\u00e9gies pour faire passer le message.<\/p>\n<p><strong>Concepts cl\u00e9s:<\/strong><\/p>\n<ul>\n<li>Apprenez l&#039;importance de l&#039;image de marque et du marketing<\/li>\n<li>D\u00e9couvrez les principes cl\u00e9s d&#039;une marque forte<\/li>\n<li>Comprendre comment cr\u00e9er un plan de communication int\u00e9gr\u00e9<\/li>\n<li>Apprenez les v\u00e9hicules traditionnels et non traditionnels pour faire passer le mot<\/li>\n<\/ul>\n<p>\n<strong>Fournisseurs de contenu:<\/strong><\/p>\n<p><strong>Patrick Cuisinier<\/strong><em>, directeur des programmes du si\u00e8ge au sein du marketing social et de la communication, FHI 360<\/em><\/p>\n<p>Patrick Cook est un professionnel de la communication et du marketing social avec 20 ans d&#039;exp\u00e9rience dans la gestion de projets de marketing social, de communication strat\u00e9gique et de formation et d&#039;assistance technique (TTA) pour des organisations gouvernementales, \u00e0 but non lucratif et \u00e0 but lucratif.<\/p>\n<p>Cook a \u00e9galement travaill\u00e9 comme directeur marketing, journaliste et \u00e9ducateur pour adultes.<\/p>\n<p><strong>Tina Bagapor-O&#039;Harow<\/strong><em>, pr\u00e9sident\/charg\u00e9 de compte, The AD Store<\/em><\/p>\n<p>Tina Bagapor-O&#039;Harow a plus de 23 ans d&#039;exp\u00e9rience dans l&#039;industrie cr\u00e9ative et a pass\u00e9 du temps \u00e0 la fois du c\u00f4t\u00e9 client et du c\u00f4t\u00e9 agence, y compris vice-pr\u00e9sidente de la publicit\u00e9 pour Ringling Bros. et Disney on Ice.<\/p>\n<p>Elle a pass\u00e9 les 13 derni\u00e8res ann\u00e9es en tant que pr\u00e9sidente de The AD Store, g\u00e9rant et fournissant des services cr\u00e9atifs prim\u00e9s pour des clients, y compris des entit\u00e9s \u00e0 but lucratif et \u00e0 but non lucratif.<\/p>\n<p>Bagapor-O&#039;Harow est titulaire d&#039;un baccalaur\u00e9at en beaux-arts de la Virginia Commonwealth University.<\/p>\n<p><strong>Susan Walman<\/strong><em>, co-fondateur et directeur des services strat\u00e9giques, FORGE Branding<\/em><\/p>\n<p>Susan Waldman a pass\u00e9 des d\u00e9cennies avec certaines des plus grandes marques du monde. Sp\u00e9cialis\u00e9e dans l&#039;image de marque \u00e0 but non lucratif, FORGE apporte son expertise en mati\u00e8re de marque de grande entreprise \u00e0 des clients \u00e0 but non lucratif, notamment la National Audubon Society, Campaign for Tobacco-Free Kids et le Public Affairs Council.\u00a0<\/p>\n<p>De plus, Susan contribue r\u00e9guli\u00e8rement au <em>Washington Post<\/em> section commerciale sur l&#039;image de marque et le marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>During the hour-long CADCA TV program Creating a Coalition Identity, national experts will show you how to create a brand<\/p>","protected":false},"author":23,"featured_media":4010,"template":"","resource_type":[],"drug_specific_issues":[327],"action_to_do":[323],"class_list":["post-17980","resource","type-resource","status-publish","has-post-thumbnail","hentry","drug_specific_issues-media-and-communications","action_to_do-design-and-implement-communication-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Coalition Identity | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/fr\/resource\/creating-a-coalition-identity\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Coalition Identity | CADCA\" \/>\n<meta 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