The report<\/a> contains the latest outcomes measuring the impact of CDC\u2019s national tobacco education campaign. It confirms that three years into the campaign, the first federally-funded anti-smoking ad campaign remains strong and has been impactful.
\nMore than 1.8 million smokers attempted to quit smoking because of the nine-week-long 2014 Tips From Former Smokers campaign. An estimated 104,000 Americans quit smoking for good as a result of the 2014 campaign.<\/p>\nUnlike the 2012 campaign, which aired for 12 consecutive weeks, the 2014 campaign aired in two phases, from February 3 to April 6 and from July 7 to September 7. Phase 1 of the 2014 campaign ran ads primarily from the 2012 and 2013 campaigns, while Phase 2 contained new ads. Those new ads featured people and their struggles with smoking-related health issues, including cancer, gum disease, premature birth, and stroke caused by smoking combined with HIV.<\/p>\n
About 80 percent of U.S. adult cigarette smokers who were surveyed reported seeing at least one television ad from Phase 2 of the 2014 campaign.<\/p>\n
\u201cThe Tips campaign is an important counter measure to the $1 million that the tobacco industry spends each hour on cigarette advertising and promotion,\u201d said Corinne Graffunder, Dr.P.H., director of CDC\u2019s Office on Smoking and Health, in a news release. \u201cThe money spent in one year on Tips is less than the amount the tobacco industry spends on advertising and promotion in just three days.\u201d<\/p>\n
VOIR \u00c9GALEMENT:<\/strong><\/p>\nCADCA\u2019s Geographic Health Equity Alliance for additional tobacco resources and engagement<\/a><\/p>","protected":false},"excerpt":{"rendered":"The Centers for Disease Control and Prevention released today their \u201cEvaluation of the National Tips From Former Smokers Campaign: the<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[281],"drug_specific_issues":[296],"action_to_do":[],"class_list":["post-17563","resource","type-resource","status-publish","hentry","resource_type-coalitions-online","drug_specific_issues-tobacco"],"acf":[],"yoast_head":"\n
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