{"id":17534,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-28T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/new-study-shows-link-between-e-cigarette-ads-and-use-among-youth\/"},"modified":"2016-04-28T00:00:00","modified_gmt":"2016-04-28T00:00:00","slug":"new-study-shows-link-between-e-cigarette-ads-and-use-among-youth","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/fr\/resource\/new-study-shows-link-between-e-cigarette-ads-and-use-among-youth\/","title":{"rendered":"New Study Shows Link between E-Cigarette Ads and Use Among Youth"},"content":{"rendered":"

There is a link between exposure to e-cigarette advertisements and the use of e-cigarettes by middle and high school students, according to a new study by the Centers for Disease Control and Prevention (CDC). This is the first study to assess the link between exposure to e-cigarette advertising and current e-cigarette use, and it concludes that efforts to reduce youth exposure to advertising are critical to prevent youth from using e-cigarettes as well as other tobacco products.<\/p>\n

The study, published in the April 2016 edition of the journal Pediatrics, <\/em>assessed current (past 30-day) use of e-cigarettes and exposure to e-cigarette advertising in four different types of media: retail stores, the internet, TV\/movies, and magazines\/newspapers. The National Youth Tobacco Survey (NYTS) is a school-based, self-administered questionnaire given to more than 22,000 middle and high school students in 2014.<\/p>\n

Analyzing data from the 2014 NYTS, CDC researchers found that the greater the exposure to e-cigarette advertisements among middle and high school students, the greater the odds of their e-cigarette use. As noted in CDC\u2019s Jan. 5, 2016, Vital Signs<\/em> rapport<\/a> on e-cigarette advertising exposure among youth, spending on e-cigarette advertising rose from $6.4 million in 2011 to an estimated $115 million in 2014. During the same time, current e-cigarette use among youth soared; from 1.5 percent in 2011 to 13.4 in 2014 among high school students, and from 0.6 percent in 2011 to 3.9 percent in 2014 among middle school students. In 2014, e-cigarettes became the most commonly used tobacco product among youth, surpassing conventional cigarettes.<\/p>\n

\u201cKids should not use any type of tobacco product, including e-cigarettes,\u201d said CDC Director Tom Frieden, M.D., M.P.H., in a news release. \u201cExposure to e-cigarette advertising\u00a0is associated with youth e-cigarette use – and that is concerning to me as CDC Director, as a doctor, and as a parent.\u201d<\/p>\n

States and localities can consider strategies to reduce youth exposure to e-cigarette advertising and marketing which include:<\/p>\n