{"id":17382,"date":"2017-04-28T00:00:00","date_gmt":"2017-04-28T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/using-media-campaigns-to-further-your-coalitions-message\/"},"modified":"2023-06-01T11:26:19","modified_gmt":"2023-06-01T11:26:19","slug":"using-media-campaigns-to-further-your-coalitions-message","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/fr\/resource\/using-media-campaigns-to-further-your-coalitions-message\/","title":{"rendered":"Utiliser des campagnes m\u00e9diatiques pour faire avancer le message de votre coalition"},"content":{"rendered":"<p><strong>Date et heure\u00a0:<\/strong> 11 mai 2017 de 13h00 \u00e0 14h00<\/p>\n<p><strong>Description du webinaire\u00a0:<\/strong><\/p>\n<p>Les coalitions sont toujours \u00e0 la recherche de moyens d&#039;\u00e9tendre leur port\u00e9e dans le domaine de la pr\u00e9vention de la toxicomanie. Les campagnes m\u00e9diatiques constituent une excellente plateforme pour atteindre cet objectif. Dans de nombreux cas, les coalitions peuvent inspirer, influencer et changer notre culture pour agir et cr\u00e9er une meilleure communaut\u00e9 en diffusant leur message. Le but de ce webinaire est de fournir aux coalitions des strat\u00e9gies pour soutenir leurs campagnes m\u00e9diatiques en mati\u00e8re de lutte contre la conduite avec facult\u00e9s affaiblies dans leurs communaut\u00e9s. Les coalitions auront l&#039;occasion d&#039;entendre des experts en campagnes m\u00e9diatiques de l&#039;Ad Council et de la National Highway Traffic Safety Administration (NHTSA). Les sujets comprendront des strat\u00e9gies qui soutiennent les efforts de messagerie m\u00e9diatique pour lutter contre la conduite avec facult\u00e9s affaiblies aupr\u00e8s des agences \u00e9tatiques et f\u00e9d\u00e9rales.<\/p>\n<p><strong>Buts d&#039;apprentissage:<\/strong><\/p>\n<p>Dans ce webinaire, les coalitions d\u00e9couvriront<\/p>\n<ul>\n<li>Utiliser diverses strat\u00e9gies de messagerie pour accro\u00eetre la sensibilisation \u00e0 la conduite avec facult\u00e9s affaiblies<\/li>\n<li>Strat\u00e9gies de communication soutenant les agences \u00e9tatiques et f\u00e9d\u00e9rales<\/li>\n<li>Strat\u00e9gie de campagne m\u00e9diatique de la NHTSA pour lutter contre la conduite avec facult\u00e9s affaiblies<\/li>\n<\/ul>\n<p><strong>Public vis\u00e9<\/strong>: Coalitions, agents d&#039;information publique, organismes de pr\u00e9vention, agents charg\u00e9s de l&#039;application des lois et coordonnateurs de la s\u00e9curit\u00e9 routi\u00e8re des agences locales, \u00e9tatiques et f\u00e9d\u00e9rales.<\/p>\n<p><strong>Mod\u00e9rateur:<\/strong> Samuel Gaber, responsable de l&#039;\u00e9valuation et de la recherche<\/p>\n<p><strong>Pr\u00e9sentateurs\u00a0:<\/strong> Allison Palmer, responsable de campagne au Ad Council, et Susan McMeen, directrice du Bureau d&#039;information des consommateurs au Bureau des communications et de l&#039;information des consommateurs de la NHTSA.<\/p>\n<p><strong>Biographies :<\/strong><\/p>\n<p>Allison Palmer est responsable de campagne \u00e0 l&#039;Ad Council, l&#039;organisation nationale \u00e0 but non lucratif \u00e0 l&#039;origine de certaines des campagnes de service public les plus percutantes de l&#039;histoire am\u00e9ricaine. De \u00ab Only You Can Prevent Forest Fires \u00bb de Smokey Bear au r\u00e9cent ph\u00e9nom\u00e8ne viral \u00ab Love Has No Labels \u00bb, l&#039;Ad Council exploite le pouvoir des m\u00e9dias, amenant les esprits cr\u00e9atifs et les influenceurs \u00e0 changer les opinions et les comportements autour de probl\u00e8mes sociaux urgents.<\/p>\n<p>En tant que responsable de campagne, elle supervise le d\u00e9veloppement cr\u00e9atif, la distribution et la promotion tout au long de l&#039;ann\u00e9e des campagnes Ad Council pour les organisations priv\u00e9es \u00e0 but non lucratif et les agences gouvernementales f\u00e9d\u00e9rales. Ses campagnes incluent Buzzed Driving Prevention et Underage Drinking and Driving Prevention, toutes deux en partenariat avec la National Highway Traffic Safety Administration, Discovering Nature, en partenariat avec le US Forest Service, et The Shelter Pet Project, en partenariat avec la Humane Society of the United States. \u00c9tats et Maddie&#039;s Fund<sup>\u00ae<\/sup>.<\/p>\n<p>Susan McMeen est actuellement directrice du Bureau d&#039;information des consommateurs au Bureau des communications et de l&#039;information des consommateurs de la National Highway Traffic Safety Administration (NHTSA). Elle g\u00e8re toutes les campagnes grand public telles que CIOT, Drive Sober Get Pulled Over, Distracted Driving, Tirewise and Recall et le programme 5 Star Rating System. Avant de rejoindre la NHTSA, elle \u00e9tait responsable marketing au sein du service postal des \u00c9tats-Unis dans le domaine du d\u00e9veloppement de nouveaux produits. L\u00e0, elle a d\u00e9velopp\u00e9 des notes repositionnables, automatis\u00e9 le courrier de r\u00e9ponse commercial en ligne et d\u00e9velopp\u00e9 le centre postal automatis\u00e9 qui est d\u00e9sormais disponible dans tout le pays. Elle a \u00e9galement travaill\u00e9 au minist\u00e8re de l&#039;\u00c9nergie au sein de l&#039;Office de l&#039;efficacit\u00e9 \u00e9nerg\u00e9tique et des \u00e9nergies renouvelables en tant que responsable du marketing. Elle \u00e9tait responsable du d\u00e9veloppement de campagnes de marketing pour les programmes d&#039;efficacit\u00e9 \u00e9nerg\u00e9tique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Date &amp; Time: May 11, 2017 1:00pm-2:00pm Webinar Description: Coalitions are always looking for ways to further their reach within<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[284],"drug_specific_issues":[313,327],"action_to_do":[],"class_list":["post-17382","resource","type-resource","status-publish","hentry","resource_type-webinars","drug_specific_issues-impaired-driving","drug_specific_issues-media-and-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Media Campaigns to Further Your Coalitions Message | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/fr\/resource\/using-media-campaigns-to-further-your-coalitions-message\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Media Campaigns to Further Your Coalitions Message | CADCA\" \/>\n<meta property=\"og:description\" content=\"Date &amp; 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