{"id":17111,"date":"2020-10-15T00:00:00","date_gmt":"2020-10-15T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/coalitions-in-action-secaucus-coalition-provides-free-drug-disposal-video-template-to-cadca-coalitions\/"},"modified":"2023-05-01T14:38:40","modified_gmt":"2023-05-01T14:38:40","slug":"coalitions-in-action-secaucus-coalition-provides-free-drug-disposal-video-template-to-cadca-coalitions","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/fr\/resource\/coalitions-in-action-secaucus-coalition-provides-free-drug-disposal-video-template-to-cadca-coalitions\/","title":{"rendered":"Coalitions in Action \u2013 Secaucus Coalition Provides Free Drug-Disposal Video Template to CADCA Coalitions"},"content":{"rendered":"<p class=\"rtecenter\">\n<iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YiUDYK8SWJM\" width=\"560\"><\/iframe><\/p>\n<p>\u201cThe Secaucus Coalition serves the town of <a href=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/05\/virtual_forum_1-pager_w._links_final.pdf\">Secaucus<\/a>, New Jersey, a diverse suburban community of approximately 20 thousand people that sits across the river from New York City,\u201d said Coalition Coordinator <strong>Dave Bratton<\/strong>. \u201cThe Secaucus Coalition formed in 1989 to assess and respond to the needs of our community.\u201d<\/p>\n<p>\u201cUnfortunately, we face many of the same challenges that each community in our country struggles with\u2014a deadly disease that affects every aspect of life and each person in our town,\u201d said Bratton. \u201cThe way we have to do our work is now more challenging, as we rely on virtual platforms for almost every initiative. Given that, we\u2019ve leaned into one of our strengths: video production. I am an experienced creator of video content and have presented on creative approaches to the prevention field in the past at CADCA\u2019s 2019 National Leadership Forum with the \u2018Crazy Cool Prevention\u2019 session.\u201d<\/p>\n<p>\u201cThroughout the COVID-19 pandemic, we\u2019ve kept in touch with our coalition members virtually and are working to provide resources and educational information, to the community via social media, video and print materials,\u201d said Bratton. \u201cDuring the school year, we focused heavily on our youth coalition members, meeting virtually weekly, working on initiatives, bringing in unique surprise guests to meetings and trying to plan for the future as much as possible, given the circumstances. Our youth were involved in the discussions for both of our PSAs, and one was even co-produced with a high school student who filmed and acted in our\u00a0\u2018Where Can Your Teen Get Alcohol?\u2019 PSA.\u201d<\/p>\n<p>\u201cOn of the videos we created, our \u2018Flush Responsibly\u2019 video, was made available as a template for coalitions through the <a href=\"https:\/\/community.cadca.org\/home\"><strong>Communaut\u00e9 CADCA<\/strong><\/a>,\u201d said Bratton. \u201cWithin less than half of one business day, we already had over 20 requests from other coalitions to use the free customizable version of our video, a humorous PSA letting people know that they should take their expired prescriptions to local drop boxes instead of flushing the contents in the toilet.\u201d<\/p>\n<p>\u201cWe\u2019ve had tens of thousands of views of our video PSAs on YouTube and via paid promotion through National CineMedia,\u201d said Bratton. \u201cWhen we first debuted \u2018Flush Responsibly\u2019 and combined it with some other awareness strategies, we more than tripled our prescription drug drop box intake\u2014up from an average of 185lbs per year to 669lbs per year.\u201d<\/p>\n<p>\u201cTo other coalitions working to continue your efforts during the pandemic, I would advise you to get creative and lean into your strengths,\u201d said Bratton. \u201cDon\u2019t be afraid to ask other coalitions or support agencies like CADCA for help. We\u2019re glad so many communities have reached out to utilize our PSA and we wish them health for their loved ones and success with their prevention efforts during this extraordinarily difficult time.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cThe Secaucus Coalition serves the town of Secaucus, New Jersey, a diverse suburban community of approximately 20 thousand people that<\/p>","protected":false},"author":23,"featured_media":0,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-17111","resource","type-resource","status-publish","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action \u2013 Secaucus Coalition Provides Free Drug-Disposal Video Template to CADCA Coalitions | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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