{"id":23652,"date":"2026-04-16T15:41:50","date_gmt":"2026-04-16T15:41:50","guid":{"rendered":"https:\/\/www.cadca.org\/?p=23652"},"modified":"2026-04-16T15:41:51","modified_gmt":"2026-04-16T15:41:51","slug":"how-coalitions-can-choose-evidence-based-prevention-strategies-that-work","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/fr\/blog\/how-coalitions-can-choose-evidence-based-prevention-strategies-that-work\/","title":{"rendered":"How Coalitions Can Choose Evidence-Based Prevention Strategies that Work\u00a0"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_eff79156ce096e38d97bcc259cd903f9\" id=\"block_eff79156ce096e38d97bcc259cd903f9\">\n    <div class=\"container\">\n        <p><span data-contrast=\"auto\">What does it take to choose the right prevention approach for your community and make sure it works? That was the focus of the tenth\u00a0webinar\u00a0in CADCA\u2019s 18-part\u00a0<\/span><i><span data-contrast=\"auto\">Competencies in Focus\u00a0<\/span><\/i><span data-contrast=\"auto\">series, which took a deep dive into the Evidence-Informed\u00a0Strategies\u00a0competency.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The session featured Karen Voetsch,\u00a0Branch\u00a0Chief of CDC\u2019s Drug-Free Communities Branch, alongside\u00a0Zara Petkovi\u0107 of the Center for Public Health Systems Science at Washington University in St. Louis\u00a0and CADCA Trainer Kristina Clark.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Petkovi\u0107 opened by introducing participants to the competency framework. CADCA\u2019s Coalition Competencies span three domains: operations, community, and prevention. The evidence-informed\u00a0strategies\u00a0competency is defined as\u00a0identifying\u00a0and selecting approaches based on theory, best available research evidence\u00a0and experience,\u00a0documented body of knowledge, and input from informed experts. In practice, it means that coalitions\u00a0aren\u2019t\u00a0just picking programs from a list; rather,\u00a0they\u2019re\u00a0matching strategies to their specific context with intention.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Voetsch introduced two CDC resources designed to support\u00a0coalition\u00a0work: the FREE MIND Campaign and ENGAGE.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Le\u00a0<\/span><a href=\"https:\/\/www.cdc.gov\/free-mind\/index.html\"><span data-contrast=\"none\">Free Mind Campaign<\/span><\/a><span data-contrast=\"auto\">\u00a0is a national communication campaign targeting youth ages 12-17, built around the connection between mental health and substance use. The campaign was developed through extensive research, including in-depth interviews and concept testing with teens, and features two main characters (\u201cToxic\u201d and \u201cDiscomfort\u201d) that bring key messages to life.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23651\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF.png\" alt=\"\" width=\"936\" height=\"528\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF-300x169.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF-768x433.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF-18x10.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><span data-contrast=\"auto\">It also includes interactive tools like\u00a0<\/span><i><span data-contrast=\"auto\">What\u2019s Up\u00a0With\u00a0Tess?<\/span><\/i><span data-contrast=\"auto\">,\u00a0a video game-style experience that walks teens through realistic conversations and choices, and\u00a0<\/span><i><span data-contrast=\"auto\">Facts &amp; Feels<\/span><\/i><span data-contrast=\"auto\">, a digital card game to help parents and caregivers have\u00a0honest conversations with teens. The campaign launched to\u00a0significant\u00a0reach, with 600 million impressions and coverage in 4,000 news stories nationwide.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The data behind the campaign is sobering. In 2023, four out of ten high school students reported feeling persistently sad or hopeless for at least two weeks in a row. The Free Mind Campaign meets teens where they are, with messaging tailored by age and level of exposure to substance use.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23650\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF2.png\" alt=\"\" width=\"936\" height=\"522\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF2.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF2-300x167.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF2-768x428.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF2-18x10.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><a class=\"Hyperlink SCXW150484670 BCX0\" href=\"https:\/\/www.cdc.gov\/overdose-prevention\/php\/interventions\/youth-substance-use-prevention.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW150484670 BCX0\" data-ccp-charstyle=\"Hyperlink\">ENGAGE<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\" data-ccp-charstyle=\"Hyperlink\">: Evidence-Based Strategies to Prevent Youth\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\" data-ccp-charstyle=\"Hyperlink\">Substance<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\" data-ccp-charstyle=\"Hyperlink\">\u00a0Use<\/span><\/span><\/a><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0is a practical, evidence-based resource\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">organized<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0around six prevention strategies for youth under 18.\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">To emphasize why this work\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">remains<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0urgent, Voetsch pointed to data from<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0le<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0Monitoring the Future<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0study. Most youth drug use held steady in 2025 compared to 2024, and past 30-day abstention from alcohol, cannabis, and nicotine<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0was 91% among 8<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun Superscript SCXW150484670 BCX0\" data-fontsize=\"12\">e<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0graders, 82% among 10<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun Superscript SCXW150484670 BCX0\" data-fontsize=\"12\">e<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0graders, and 66% among 12<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun Superscript SCXW150484670 BCX0\" data-fontsize=\"12\">e<\/span><\/span><span class=\"TextRun SCXW150484670 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0graders\u2014record or near-record levels. Overall trends are moving in the right directio<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">n, but Voetsch was clear that we\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">can\u2019t<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\"> take our foot off the pedal. New substances like nicotine pouches are on the horizon, and many products <\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">remain<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">highly accessible<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">\u00a0to youth. Progress is real, but the landscape keeps shifting, which is why these evid<\/span><span class=\"NormalTextRun SCXW150484670 BCX0\">ence-based programs matter.\u00a0<\/span><\/span><span class=\"EOP Selected SCXW150484670 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23649\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF3.png\" alt=\"\" width=\"936\" height=\"520\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF3.png 936w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF3-300x167.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF3-768x427.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2026\/04\/CIF3-18x10.png 18w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/p>\n<p><span data-contrast=\"auto\">The six ENGAGE strategies are:\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ol>\n<li><strong>Enhance knowledge and skills<br \/>\n<\/strong>When young people understand the risks of substance use and have the skills to say no, they\u2019re better equipped to make health decisions. Programs like LifeSkills Training, Good Behavior Game, and Project Towards No Drug Abuse have shown effectiveness in reducing substance use and initiation.<\/li>\n<li><strong>Nurture family environments<br \/>\n<\/strong>Supportive and nurturing family environments can prevent substance use. Programs like the Nurse-Family Partnership, Strong African American Families, Familias Unidas, and Strengthening Families have been shown to prevent youth substance use.<\/li>\n<li><strong>Give youth access to resources and activities<br \/>\n<\/strong>Structured activities and adult supervision reduce risky behaviors. Participation in extracurricular activities and programs like Big Brothers, Big Sisters of America, and Raising Healthy Children is associated with an array of positive outcomes.<\/li>\n<li><strong>Amplify protective community environments<br \/>\n<\/strong>Community-level programs can foster healthier environments for youth to resist substance use. Initiatives like Communities that Care and PROSPER have shown success in creating environments that protect against substance use.<\/li>\n<li><strong>Guide efforts to lessen immediate and long-term harms<br \/>\n<\/strong>The risk of substance use is not evenly distributed among youth,\u00a0with\u00a0some youth\u00a0facing\u00a0higher risks. Support for youth at increased risk is critical. Programs like KEEP SAFE, Multidimensional Family\u00a0Therapy, and\u00a0Coping Power have effectively reduced substance use and initiation.<\/li>\n<li><strong>Encourage provider and health system engagement<br \/>\n<\/strong>Healthcare providers play a key role in prevention.\u00a0Programs like the Substance Use Screening, Brief Intervention, and Referral to Treatment\u00a0(SBIRT)\u00a0and Bright Futures have shown\u00a0effectiveness in reducing substance use.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>Clark closed the session by connecting the resources to action. The ENGAGE strategies align directly with the 7 Strategies for Community Change that coalitions are already using, making integration into\u00a0existing\u00a0logic models a natural next step.\u00a0<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Her core message: this is a group project. Coalitions\u00a0shouldn\u2019t\u00a0take everything on themselves. Think through which strategies align with the goals of your law enforcement partners, healthcare partners, and not just collaborators. The goal is to build community-wide capacity for prevention, not just coalition capacity.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She also encouraged coalitions to go directly to the source when thinking about outreach. Ask parents and youth where\u00a0they\u2019re\u00a0getting their information\u00a0(at parent nights, health fairs, or wherever they show up). That kind of direct input contributes to the success of prevention approaches.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For more insights\u00a0on how to tailor these strategies to your coalition,\u00a0<\/span><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fyoutu.be%2F4ynZQifo6KQ&amp;data=05%7C02%7Cmvarkiani%40cadca.org%7Ca2f74bc75f8f43c95b0f08de8e5d9115%7C4523e3ee11314a6ca8a8b8a25ce02528%7C0%7C0%7C639104729687024736%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=R57cRklehaO2MPeOHV5kcTKj7ayy8TLdM7XU5tUEJDs%3D&amp;reserved=0\"><span data-contrast=\"none\">watch the full recording here<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/section>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>What does it take to choose the right prevention approach for your community and make sure it works? That was the focus of the tenth\u00a0webinar\u00a0in CADCA\u2019s 18-part\u00a0Competencies in Focus\u00a0series, which took a deep dive into the Evidence-Informed\u00a0Strategies\u00a0competency.\u00a0<\/p>","protected":false},"author":40,"featured_media":23653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[219,360],"tags":[],"class_list":["post-23652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-public-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Coalitions Can Choose Evidence-Based Prevention Strategies that Work\u00a0 | CADCA<\/title>\n<meta name=\"description\" content=\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors 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