{"id":22974,"date":"2025-09-25T13:06:11","date_gmt":"2025-09-25T13:06:11","guid":{"rendered":"https:\/\/www.cadca.org\/?p=22974"},"modified":"2026-02-27T13:30:03","modified_gmt":"2026-02-27T13:30:03","slug":"how-assessment-paved-the-way-for-williamstowns-smokefree-ordinance","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/fr\/blog\/how-assessment-paved-the-way-for-williamstowns-smokefree-ordinance\/","title":{"rendered":"How Assessment Paved the Way for Williamstown\u2019s Smokefree Ordinance\u00a0"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_c4762d4a36df2c80f28fa43790fe3c90\" id=\"block_c4762d4a36df2c80f28fa43790fe3c90\">\n    <div class=\"container\">\n        <p><span data-contrast=\"auto\">Last week, we hosted the fifth\u00a0webinar\u00a0in our 18-part\u00a0webinar\u00a0series on\u00a0<\/span><a href=\"https:\/\/www.cadca.org\/fr\/cadcas-coalition-competencies\/\"><span data-contrast=\"none\">CADCA\u2019s Coalition Competencies<\/span><\/a><span data-contrast=\"auto\">, focusing on\u00a0another foundational competency\u00a0for coalitions: Assessment. Assessment is all about collecting and using data to understand your community\u2019s needs, strengths, and readiness for change.\u00a0Read on for a real-world example on how a local coalition used data to successfully pass the region\u2019s first comprehensive smokefree policy.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As Katie Wiedeman\u00a0from WashU\u2019s Center for Public Health Systems Science described, assessment helps coalitions move beyond assumptions and answer key questions. For example, where is an issue happening?\u00a0When is it occurring? Who does it\u00a0impact, and how widespread is the impact?\u00a0Just as importantly, it also reveals what resources already exist, whether people are ready for change, and what history may be shaping current conditions.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22976 size-large\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition-1024x544.png\" alt=\"\" width=\"1024\" height=\"544\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition-1024x544.png 1024w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition-300x159.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition-768x408.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition-18x10.png 18w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/Assessment_definition.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span data-contrast=\"auto\">Wiedeman reminded attendees that assessment is strongest when coalitions use both quantitative data (e.g., surveys, public health statistics, coalition records) and quantitative data (e.g., interviews, focus groups, or observations).\u00a0For example, numbers\u00a0can tell you how many young people are vaping in your community, but only\u00a0conversations with youth can explain why\u00a0it\u2019s\u00a0happening and how\u00a0they\u2019re\u00a0accessing products. Using both types of data can help you see a full picture of your community.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When planning an assessment, the first thing you need to consider are your\u00a0objectives\u00a0and goals\u00a0in order to\u00a0create a clear strategy moving forward and help frame your next steps. This consists of:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Defining your\u00a0objectives\u00a0and setting SMART goals (specific, measurable, attainable, relevant, and time-based)<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Assigning roles:\u00a0determine\u00a0who will\u00a0be in charge of\u00a0data collection and analysis<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Choosing methods that fit your community, whether that\u2019s surveys, focus groups, community maps, or Photovoice projects<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Thinking early about how results will be shared with coalition members, partners, and the wider community\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Planning for regular assessment to\u00a0determine\u00a0how the issue is changing in your community\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">And\u00a0above all, it\u00a0means involving community members throughout the process.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To see what\u00a0it looks like in practice, we heard from Marsha Bach with the Northern Kentucky Health Department\u00a0about\u00a0Fitness for Life Around Grant County (FFLAG). FFLAG\u2019s mission is to educate and bring awareness to Grant County residents about physical fitness and healthy lifestyles, and\u00a0they\u2019ve\u00a0been at it for more than 20 years.\u00a0They\u2019ve\u00a0been able to secure $2.3 million for local initiatives with the goal of increasing physical activity, improving healthy eating, and creating smokefree environments. In 2023, Grant County scored worse than most health outcomes than the state on multiple measures: 24% of adults smoke, and 38% are considered obese and lack physical activity. Over the years,\u00a0they\u2019ve\u00a0established\u00a0orchards in parks, created community gardens in schools and low-income neighborhoods, hosted fitness events, and enhanced playgrounds, trails, and outdoor fitness stations.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22977 size-large\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals-1024x574.png\" alt=\"\" width=\"1024\" height=\"574\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals-1024x574.png 1024w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals-300x168.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals-768x431.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals-18x10.png 18w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Goals.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span data-contrast=\"auto\">As part of their ongoing work, the coalition conducts health and wellness assessments every five years\u00a0to address the needs of the county.\u00a0Residents\u00a0generally rated\u00a0Grant County as a healthy place to live and felt their overall health was good, but most reported eating fewer than five servings of fruits and vegetables per day. Nearly all respondents (96%) believed it is important for workers to\u00a0breathe\u00a0smokefree air in\u00a0the workplace\u00a0and that it is important for the public to breathe smokefree air inside. At the same time, residents noted gaps in the built environment: only 40% thought sidewalks and shoulders were in good condition, and many said it was not easy to\u00a0walk or bike to destinations like supermarkets, libraries, or churches.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The coalition also used existing data to supplement their local findings. County health rankings and CDC data revealed that Kentucky is second in the nation for smoking rates and first in cancer deaths. Grant County had the highest percentage of smokers in Northern Kentucy compared to surrounding counties. These insights underscored the urgency of implementing a smokefree policy.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To dig deeper, FFLAG partnered with the Northern Kentucky Health Department, University of Kentucky\u2019s Breathe program, and other local coalitions to launch the Citizen Science Project. The aim was to reduce youth substance use, lower secondhand smoke exposure, and promote healthy lifestyles. Community members were trained to collect\u00a0data and conduct policymaker assessments.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Former Williamstown Mayor Rick Skinner described how the coalition used this data to push for policy change. As Williamstown prepared for the arrival of the Ark Encounter, a new tourist attraction projected to draw\u00a0nearly a\u00a0million visitors annually, the city also began upgrading its parks and sidewalks. Knowing that tourism and growth would bring in new challenges, the coalition focused on improving community health.\u00a0Using portable\u00a0AirBeam\u00a0monitors from the University of Kentucky, coalition members measured air quality in public spaces across Williamstown. The data showed that indoor air quality in smoking establishments was twice as poor as outdoor air. With this evidence in hand, the coalition and its partners made the case for a comprehensive smokefree ordinance.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22978 size-large\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results-1024x576.png\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results-1024x576.png 1024w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results-300x169.png 300w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results-768x432.png 768w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results-18x10.png 18w, https:\/\/www.cadca.org\/wp-content\/uploads\/2025\/09\/FFLAG_Results.png 1430w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">After public hearings and ongoing engagement, the Williamstown City Council voted to pass the policy in September 2018. It took effect January 1, 2019, making Williamstown the first\u00a0jurisdiction\u00a0in Northern Kentucy with such a law. The ordinance banned smoking in all indoor public places;\u00a0within 25 feet of\u00a0doors, entries, windows, or ventilation units in public places; and in public outdoor seating areas and parks.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This policy win started with assessment: using data to\u00a0identify\u00a0a problem, engaging the community in the process, and building lasting change.\u00a0When\u00a0done right, assessment is the foundation for decisions that actually fit your community.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To close out the\u00a0webinar, CADCA trainer Kristina Clark reminded attendees that assessment is not something coalitions do alone. The role of the coalition is to bring the right people to the table, build a thoughtful timeline for data collection, and share the\u00a0results in ways that resonate with different audiences. Assessment is ongoing, and the more intentional that coalitions are with the process, the\u00a0stronger their impact will be.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/jBefN4fDY4o\"><span data-contrast=\"none\">Watch the\u00a0webinar\u00a0recording here<\/span><\/a><span data-contrast=\"auto\">\u00a0to learn how to incorporate assessment into your efforts. Join our next\u00a0webinar\u00a0in the\u00a0<\/span><i><span data-contrast=\"auto\">Competencies in Focus\u00a0<\/span><\/i><span data-contrast=\"auto\">series on October 15 at 1 PM ET, as we <a href=\"https:\/\/us06web.zoom.us\/webinar\/register\/WN_Wo4LLnSORZStHfMpAePnow\">take a closer look at the Readiness competency<\/a>.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>How did Williamstown use assessment and data to successfully pass the region&#8217;s first comprehensive smokefree policy?<\/p>","protected":false},"author":40,"featured_media":22975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[219,362],"tags":[],"class_list":["post-22974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-programs-in-action"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Assessment Paved the Way for Williamstown\u2019s Smokefree Ordinance\u00a0 | CADCA<\/title>\n<meta name=\"description\" content=\"CADCA represents over 5,000 community coalitions that involve individuals from key sectors including schools, law enforcement, youth, parents, healthcare, media, tribal communities and others\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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