{"id":18439,"date":"2016-08-04T00:00:00","date_gmt":"2016-08-04T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/2016\/08\/04\/innovative-advertising-promotes-tobacco-use-prevention\/"},"modified":"2024-04-24T19:55:41","modified_gmt":"2024-04-24T19:55:41","slug":"innovative-advertising-promotes-tobacco-use-prevention","status":"publish","type":"post","link":"https:\/\/www.cadca.org\/fr\/public-health\/innovative-advertising-promotes-tobacco-use-prevention\/","title":{"rendered":"Une publicit\u00e9 innovante encourage la pr\u00e9vention du tabagisme"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn1_0.jpg\" style=\"height:270px; width:360px\" \/>\u00a0<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn3.jpg\" style=\"height:270px; width:360px\" \/><\/p>\n<p>\u00a0<\/p>\n<p>En collaboration avec les Centers for Disease Control and Prevention (<a class=\"profileLink\" href=\"https:\/\/www.facebook.com\/CDC\/\" style=\"margin: 0px; padding: 0px; border: 0px rgb(161, 175, 194); font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline; text-decoration: none; transition: color 300ms, background-color 300ms, opacity 300ms; color: rgb(0, 0, 0);\">CDC<\/a>), Greg Puckett (directeur ex\u00e9cutif de Community Connections, Inc., en Virginie-Occidentale) et Scott Hagan, alias The Barn Artist \u2013 entre autres \u2013 le\u00a0<a href=\"https:\/\/geohealthequity.org\">Alliance g\u00e9ographique pour l&#039;\u00e9quit\u00e9 en sant\u00e9<\/a> (GHEA) a particip\u00e9 au d\u00e9voilement de la &quot;Rebecca Barn&quot;, la premi\u00e8re au pays \u00e0 pr\u00e9senter une personnalit\u00e9 de la campagne Conseils d&#039;anciens fumeurs. Dans le style d&#039;une \u00e9poque de promotion r\u00e9volue, la grange - la 12e dans laquelle Community Connections et d&#039;autres coalitions situ\u00e9es dans tout l&#039;\u00c9tat de Mountain ont \u00e9t\u00e9 impliqu\u00e9es - a un message simple de la personnalit\u00e9 de la campagne TIPS From Former Smokers du CDC &quot;Rebecca:&quot; &quot;Arr\u00eater n&#039;est pas \u00e0 propos de ce que vous abandonnez. Il s&#039;agit de ce que vous r\u00e9cup\u00e9rez.<\/p>\n<p>Selon Addressing Tobacco Use and Its Associated Health Conditions in West Virginia, un plan strat\u00e9gique publi\u00e9 par la West Virginia Division of Tobacco Prevention, plus de 40 % (40,9 %) des adultes de Virginie-Occidentale diagnostiqu\u00e9s avec une d\u00e9pression d\u00e9clarent fumer la cigarette, et pr\u00e8s de 45 % de cette population d\u00e9clarent consommer actuellement du tabac (usage de cigarettes, tabac sans fum\u00e9e). \u00c9tant donn\u00e9 que la campagne a permis \u00e0 100 000 personnes d&#039;arr\u00eater d\u00e9finitivement de fumer et d&#039;\u00e9viter quelque 17 000 d\u00e9c\u00e8s pr\u00e9matur\u00e9s \u00e0 l&#039;\u00e9chelle nationale depuis sa cr\u00e9ation en 2012, pr\u00e9senter le \u00ab conseil \u00bb de Rebecca sur une grange est un moyen culturellement comp\u00e9tent de promouvoir l&#039;arr\u00eat du tabac en Virginie-Occidentale. &quot;Il s&#039;agit d&#039;une \u00e9tape importante dans les messages de sevrage tabagique, \u00e9tant donn\u00e9 que la grange Rebecca est la premi\u00e8re au pays \u00e0 pr\u00e9senter un <a href=\"https:\/\/www.cdc.gov\/tobacco\/campaign\/tips\/about\/index.html\">Conseils d&#039;anciens fumeurs<\/a> \u00ab conseil \u00bb ou message de la campagne \u00bb, a d\u00e9clar\u00e9 Keith A. Vensey, directeur de la Geographic Health Equity Alliance.<\/p>\n<p>La grange, peinte \u00e0 la main par l&#039;artiste Scott Hagan en rouge vif, noir et blanc, rappelle le style des peintures murales de la grange \u00e0 tabac Mail Pouch. Originaire de son si\u00e8ge social de Wheeling, WV, la Mail Pouch Chewing Company a \u00e9t\u00e9 la premi\u00e8re entreprise \u00e0 utiliser cette forme de publicit\u00e9 ext\u00e9rieure pour la vente de produits du tabac dans le pays. Au plus fort du programme au d\u00e9but des ann\u00e9es 1960, il y avait environ 20 000 granges et paysages urbains Mail Pouch r\u00e9partis dans 22 \u00c9tats. Aujourd&#039;hui, la GHEA et ses partenaires utilisent ce canevas pour une approche oppos\u00e9e, ax\u00e9e sur la sant\u00e9 publique, de plaidoyer pour l&#039;arr\u00eat du tabac.<\/p>\n<p>De plus, pour ajouter un effet encore plus durable, toutes les personnes pr\u00e9sentes ont sign\u00e9 la porte de la grange, illustrant leur engagement envers la cause et les efforts futurs. Vensey peut \u00eatre vu ci-dessous en train de signer au nom de la Geographic Health Equity Alliance et de la CADCA.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2022\/12\/barn5.jpg\" style=\"height:270px; width:360px\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 En collaboration avec les Centers for Disease Control and Prevention (CDC), Greg Puckett (directeur ex\u00e9cutif de Community Connections,<\/p>","protected":false},"author":23,"featured_media":1843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[362,360],"tags":[],"class_list":["post-18439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programs-in-action","category-public-health"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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