Expanding Prevention with Media: Campaign Development Workshop

01/31/2023
4:00 PM
5:15 PM
Chesapeake 7-9

Description

This course will discuss communication tools and strategies to effectively communicate community messaging through different media outlets. We’ll take a deeper look at social and digital media platforms for prevention awareness and education. We'll discuss the strengths and challenges of different platforms and share examples of campaigns designed to reach a wide range of targeted communities. In this interactive session we will break out the four main components of a media campaign and provide the tools for each attendee to create a personalized campaign strategy for their own organization based on current community outreach and prevention goals.

Learning Objectives

At the end of this session, participants will be able to:

1. establish communication goals

2.  develop a communication plan for their organization

3. determine the best platform to communicate messaging based on who they’re intended target is

Presenters

Carie Wimberly
Executive Director
Addiction Prevention Coalition
Jennifer Campbell
President/Owner
Cherry Grove Creative
Jennifer Sulik
Founder/CEO
Go Media, LLC