{"id":19981,"date":"2023-09-07T15:56:42","date_gmt":"2023-09-07T15:56:42","guid":{"rendered":"https:\/\/www.cadca.org\/?post_type=resource&#038;p=19981"},"modified":"2023-09-07T15:56:45","modified_gmt":"2023-09-07T15:56:45","slug":"coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/","title":{"rendered":"Coaliciones en acci\u00f3n: campa\u00f1a en las redes sociales dirigida al vapeo juvenil en Connecticut"},"content":{"rendered":"<style media=\"all\" type=\"text\/css\">\n\n    \n    \/* xs & sm (mobile) *\/\n    @media (max-width: 767.98px) {\n        }\n\n    \/* md (tablet) *\/\n    @media (min-width: 768px) and (max-width: 1199.98px) {\n        }\n\n    \/* lg (desktop) *\/\n    @media (min-width: 1200px) {\n        }\n\n    \/* custom styles *\/\n    <\/style>\n<section class=\"rte  block_cb888f97ac39defd8ae01b4cabc3a508\" id=\"block_cb888f97ac39defd8ae01b4cabc3a508\">\n    <div class=\"container\">\n        <p>En un esfuerzo por frenar y prevenir el uso de cigarrillos electr\u00f3nicos entre los j\u00f3venes, el Departamento de Salud Mental y Servicios para Adicciones de Connecticut reinvent\u00f3 una tendencia popular en las redes sociales como una oportunidad para educar e involucrar al p\u00fablico joven sobre los peligros del vapeo. A trav\u00e9s de una colaboraci\u00f3n entre la Divisi\u00f3n de Control del Tabaco de Connecticut, la C\u00e1mara de Compensaci\u00f3n de Connecticut, personas influyentes locales y un equipo de marketing profesional, la <a href=\"\/es\/knowurvape.com\/\">Conozca su vapeo<\/a> La campa\u00f1a no solo sorprendi\u00f3 a su grupo demogr\u00e1fico objetivo, sino que tambi\u00e9n atrajo una atenci\u00f3n significativa y un compromiso positivo.<\/p>\n<p>Una tendencia popular en las plataformas de redes sociales son los videos de &quot;unboxing&quot;, donde los paquetes se abren y revisan en pantalla. En la campa\u00f1a Know Ur Vape, se le dio un giro \u00fanico al contenido sin caja. En un v\u00eddeo, <a href=\"https:\/\/vimeo.com\/820647318\">un influencer abri\u00f3 la caja de un peluche que habla<\/a> que imitaba los s\u00edntomas de abstinencia de nicotina al solicitar incesantemente que lo retuvieran. En otro v\u00eddeo, <a href=\"https:\/\/vimeo.com\/820645780\">una influencer abri\u00f3 una \u201ccaja de deportes\u201d,<\/a> lo que reforz\u00f3 el mensaje de que vapear disminuye el rendimiento deportivo.<\/p>\n<p>La clave del \u00e9xito de Know Ur Vape residi\u00f3 en la selecci\u00f3n de personas influyentes que pudieran transmitir el mensaje de forma eficaz. El equipo eligi\u00f3 estrat\u00e9gicamente a atletas locales de la Universidad de Connecticut, dada su popularidad y estatus de h\u00e9roe local, as\u00ed como a personas influyentes de diversos nichos, incluidas las cr\u00edticas de belleza y pel\u00edculas. En el proceso de investigaci\u00f3n, <strong>Kelley Edwards<\/strong>, director del programa de salud conductual de CT, se\u00f1al\u00f3 que era crucial garantizar que el contenido preexistente de los influencers seleccionados estuviera alineado con el mensaje de la campa\u00f1a para mantener la autenticidad.<\/p>\n<p>El proceso para llevar a cabo la campa\u00f1a implic\u00f3 una planificaci\u00f3n cuidadosa y ciclos de retroalimentaci\u00f3n para garantizar que el mensaje se transmitiera de manera efectiva y al mismo tiempo empoderar a las personas influyentes para que hicieran suyos estos mensajes anti-vapeo. Al mismo tiempo, una p\u00e1gina de destino dedicada, <a href=\"\/es\/knowurvape.com\/\">knowurvape.com<\/a>, fue creado para brindar a los espectadores interesados m\u00e1s informaci\u00f3n sobre los peligros del vapeo y recursos para dejar de fumar.<\/p>\n<p>Desde el lanzamiento de la campa\u00f1a en junio de 2023, los resultados han sido impresionantes. Los v\u00eddeos de la campa\u00f1a recibieron la asombrosa cifra de 177.656 visitas en varias plataformas de redes sociales, con 18.905 me gusta y 776 comentarios. Este nivel de compromiso demostr\u00f3 que el mensaje no s\u00f3lo fue escuchado sino que tambi\u00e9n reson\u00f3 en el p\u00fablico objetivo. Solo en TikTok, los videos alcanzaron 113,904 visitas, y los principales influencers obtuvieron decenas de miles de visitas y me gusta. En Instagram, una publicaci\u00f3n alcanz\u00f3 24.600 visitas. La respuesta positiva de los espectadores tambi\u00e9n subray\u00f3 el \u00e9xito de la campa\u00f1a.<\/p>\n<p>Lo que distingue a Know Ur Vape es el empoderamiento de los j\u00f3venes influyentes para que compartan mensajes cr\u00edticos de salud con sus pares. Al alinear el contenido de los influencers con el mensaje de la campa\u00f1a y permitirles libertad creativa, la campa\u00f1a logr\u00f3 un equilibrio que reson\u00f3 en el p\u00fablico. Esta expresi\u00f3n art\u00edstica, combinada con el factor sorpresa, hizo que el mensaje fuera m\u00e1s convincente.<\/p>\n<p>En la lucha contra el vapeo juvenil, la innovadora campa\u00f1a en las redes sociales de Connecticut ha demostrado que atraer y educar al p\u00fablico joven requiere creatividad y autenticidad. Al reclutar a personas influyentes locales y permitirles infundir sus estilos \u00fanicos en el mensaje, la campa\u00f1a logr\u00f3 un \u00e9xito notable. El mensaje lleg\u00f3 a miles de espectadores, lo que los llev\u00f3 a reconsiderar los riesgos de vapear. A medida que esta iniciativa contin\u00faa evolucionando, otras comunidades pueden intentar abordar desaf\u00edos similares de manera creativa. Para aquellos interesados en replicar este enfoque, los organizadores de la campa\u00f1a est\u00e1n ansiosos por ofrecer su orientaci\u00f3n y apoyo: \u00fanase a la conversaci\u00f3n. <a href=\"https:\/\/community.cadca.org\/discussion\/anti-vape-social-media-influencer-posts-connecticut?ReturnUrl=%2fcommunities%2fcommunity-home%2fdigestviewer%3fcommunitykey%3d9130509a-d3d5-4e75-8d7a-dc28617b3de9\">y consulte la publicaci\u00f3n reciente de Kelley en la comunidad CADCA.<\/a><\/p>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":23,"featured_media":19982,"template":"","resource_type":[281],"drug_specific_issues":[],"action_to_do":[],"class_list":["post-19981","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_type-coalitions-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cadca.org\/es\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\" \/>\n<meta property=\"og:site_name\" content=\"CADCA\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-07T15:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"696\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"url\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\",\"name\":\"Coalitions in Action - Social Media Campaign Targets Youth Vaping in Connecticut | CADCA\",\"isPartOf\":{\"@id\":\"https:\/\/www.cadca.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"datePublished\":\"2023-09-07T15:56:42+00:00\",\"dateModified\":\"2023-09-07T15:56:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#primaryimage\",\"url\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"contentUrl\":\"https:\/\/www.cadca.org\/wp-content\/uploads\/2023\/09\/CO-Featured-Article-Image-1.png\",\"width\":696,\"height\":260},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.cadca.org\/ru\/resource\/coalitions-in-action-social-media-campaign-targets-youth-vaping-in-connecticut\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.cadca.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Coalitions in Action &#8211; 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