{"id":17980,"date":"2012-08-02T00:00:00","date_gmt":"2012-08-02T00:00:00","guid":{"rendered":"https:\/\/cadca1stg.wpengine.com\/resource\/creating-a-coalition-identity\/"},"modified":"2012-08-02T00:00:00","modified_gmt":"2012-08-02T00:00:00","slug":"creating-a-coalition-identity","status":"publish","type":"resource","link":"https:\/\/www.cadca.org\/es\/resource\/creating-a-coalition-identity\/","title":{"rendered":"Creaci\u00f3n de una identidad de coalici\u00f3n"},"content":{"rendered":"<p>Durante el programa de CADCA TV de una hora <em><strong>Creaci\u00f3n de una identidad de coalici\u00f3n<\/strong><\/em>, los expertos nacionales le mostrar\u00e1n c\u00f3mo crear una marca para ayudar a comercializar su coalici\u00f3n. Vea c\u00f3mo tanto las redes sociales como las tradicionales pueden ayudar a correr la voz sobre sus estrategias y eventos. Aprenda formas econ\u00f3micas de comercializar su coalici\u00f3n, ya sea a trav\u00e9s de la divulgaci\u00f3n en los medios tradicionales, aprovechando las asociaciones o una campa\u00f1a en las redes sociales. Adem\u00e1s, conozca los veh\u00edculos creativos para hacer correr la voz acerca de su coalici\u00f3n o iniciativa.<\/p>\n<p>Viajaremos al estado de Nueva York para ver c\u00f3mo New Rochelle FOCUS utiliza una variedad de estrategias para correr la voz.<\/p>\n<p><strong>Conceptos clave:<\/strong><\/p>\n<ul>\n<li>Aprende la importancia de la marca y el marketing.<\/li>\n<li>Descubra los principios clave de una marca s\u00f3lida<\/li>\n<li>Comprender c\u00f3mo crear un plan de comunicaciones integrado<\/li>\n<li>Aprenda veh\u00edculos tradicionales y no tradicionales para correr la voz<\/li>\n<\/ul>\n<p>\n<strong>Proveedores de contenido:<\/strong><\/p>\n<p><strong>patricio cocinero<\/strong><em>, Director de Programas de la Sede en Marketing Social y Comunicaci\u00f3n, FHI 360<\/em><\/p>\n<p>Patrick Cook es un profesional de la comunicaci\u00f3n y el marketing social con 20 a\u00f1os de experiencia en la gesti\u00f3n de proyectos de marketing social, comunicaci\u00f3n estrat\u00e9gica y capacitaci\u00f3n y asistencia t\u00e9cnica (TTA) para organizaciones gubernamentales, sin fines de lucro y con fines de lucro.<\/p>\n<p>Cook tambi\u00e9n ha trabajado como directora de marketing, periodista y educadora de adultos.<\/p>\n<p><strong>Tina Bagapor-O&#039;Harow<\/strong><em>, presidente\/ejecutivo de cuentas, The AD Store<\/em><\/p>\n<p>Tina Bagapor-O&#039;Harow tiene m\u00e1s de 23 a\u00f1os de experiencia en la industria creativa y ha pasado tiempo tanto del lado del cliente como de la agencia, incluida la Vicepresidenta de Publicidad de Ringling Bros. y Disney on Ice.<\/p>\n<p>Ha pasado los \u00faltimos 13 a\u00f1os como presidenta de The AD Store, administrando y brindando servicios creativos galardonados para clientes, incluidas entidades con y sin fines de lucro.<\/p>\n<p>Bagapor-O&#039;Harow tiene una licenciatura en bellas artes de la Virginia Commonwealth University.<\/p>\n<p><strong>Susan Waldmann<\/strong><em>, Co-Fundador y Director de Servicios Estrat\u00e9gicos, FORGE Branding<\/em><\/p>\n<p>Susan Waldman ha pasado d\u00e9cadas con algunas de las mejores marcas del mundo. Forge, que se especializa en creaci\u00f3n de marcas sin fines de lucro, brinda experiencia en creaci\u00f3n de marcas de grandes empresas a clientes sin fines de lucro que incluyen la Sociedad Nacional Audubon, la Campa\u00f1a para Ni\u00f1os Libres de Tabaco y el Consejo de Asuntos P\u00fablicos.\u00a0<\/p>\n<p>Adem\u00e1s, Susan es colaboradora habitual de la <em>Correo de Washington<\/em> secci\u00f3n de negocios sobre branding y marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Durante el programa de una hora de CADCA TV Creando una Identidad Coalitiva, expertos nacionales te mostrar\u00e1n c\u00f3mo crear una marca<\/p>","protected":false},"author":23,"featured_media":4010,"template":"","resource_type":[],"drug_specific_issues":[327],"action_to_do":[323],"class_list":["post-17980","resource","type-resource","status-publish","has-post-thumbnail","hentry","drug_specific_issues-media-and-communications","action_to_do-design-and-implement-communication-strategies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Coalition Identity | CADCA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cadca.org\/es\/resource\/creating-a-coalition-identity\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Coalition Identity | CADCA\" \/>\n<meta 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